INFOGRAPHICS

1. Do you have a story to tell?

2. Does it take the viewers’ eyes on a predefined journey?  Where do you start and where do you end? 

3. Does it provide a new angle?

4. Does it bring value to the audience?

5. Is it well structured? 

6. What is the ONE key message?

7. Is it visually appealing?

8. Do you have accurate & well researched information?

9. Is your text (copy) short & sweet?

1. Mixed charts

2. Informational / List

3. Timeline

4. How to 

5. Process (Flow chart)

6. Comparison

7. Location (Use legend and maps)

8. Photographic

9. Hierarchical (according to levels)

10. Single Chart (use it as a focal point)

11. Visualized numbers

12. Anatomical (metaphors, human body, components)

13. Visual resume

This episode include: - Resisting the urge to immediately choose a chart - The four types of charts - Consulting for context before you start creating charts - Who is your audience? - What do you want your audience to know? - What setting can the charts be used in? - How can you use your data to make a point? - Defining the focus of the graphic and story you want to tell. - State your unique point of view - Define what is at stake - Using physical markers, pencils and paper to story board your idea - Refine your chart by decluttering - Limiting use of colors in charts - Staying away from chart gridlines and borders - Limiting eye movement from one end of the chart to another