Publications

  • Teng, Fei, Zhansheng Chen, Kai-Tak Poon, Denghao Zhang, and Yuwei Jiang (2017), “Money and relationships: When and why thinking about money leads people to approach others,” Organizational Behavior and Human Decision Processes, Forthcoming. [PDF]
  • Si, Kao, and Yuwei Jiang (2017), “Bidirectional contrast effects between taste perception and simulation: A simulation-induced adaptation mechanism,” Journal of Consumer Psychology, Forthcoming. [PDF]
  • Jiang, Yuwei, Gerald J. Gorn, Maria Galli, and Amitava Chattopadhyay (2016), “Does your company have the right logo? How and why circular and angular logo shapes influence brand attribute judgments,” Journal of Consumer Research, 42(5), 709-726. [PDF]
  • Crilly, Donal, Na Ni, and Yuwei Jiang (2016), “Do no harm versus do good social responsibility: Attributional thinking and the liability of foreignness,” Strategic Management Journal, Forthcoming. [PDF]
  • Jiang, Yuwei, Rashmi Adaval, Yael Steinhart, and Robert S. Wyer Jr. (2014), “Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior,” Journal of Consumer Research, 41(2), 418-435. [PDF]
  • Jiang, Yuwei, Zhansheng Chen, and Robert S. Wyer Jr. (2014), “Impact of money on emotional expression,” Journal of Experimental Social Psychology, 55, 228-238. [PDF]
  • Jiang, Yuwei, Lingjing Zhan, and Derek D. Rucker (2014), “Power and action orientation: Power as a catalyst for consumer switching behavior,” Journal of Consumer Research, 41(1), 183-196. [PDF]
  • Jiang, Yuwei, and Jiewen Hong (2014), “It feels fluent, but not right: The interactive effect of expected and experienced processing fluency on evaluative judgment,” Journal of Experimental Social Psychology, 54, 147-152. [Equal authorship] [PDF]
  • Duclos, Rod, Echo Wen Wan, and Yuwei Jiang (2013), “Show me the honey! Effects of social exclusion on financial risk-taking,” Journal of Consumer Research, 40(1), 122-135. [Reprinted in JCR Research Curations 2013 – Social Influence and Consumer Behavior] [PDF]
  • Shen, Hao, Yuwei Jiang, and Rashmi Adaval (2010), “Contrast and assimilation effects in processing fluency,” Journal of Consumer Research, 36(5), 876-889. [PDF]
  • Jiang, Yuwei, Angela Cho, and Rashmi Adaval (2009), “The unique consequences of feeling lucky: Implications for consumer behavior,” Journal of Consumer Psychology, 19(2), 171-184. [Reprinted in “Celebrating 20 years”, the virtual special issue of JCP] [PDF]
  • Jiang, Yuwei, and Robert S. Wyer Jr. (2009), “The role of visual perspective in information processing,” Journal of Experimental Social Psychology, 45, 486-495. [PDF]
  • Gorn, Gerald J., Yuwei Jiang, and Gita V. Johar (2008), “Babyfaces, trait inferences, and company evaluations in a public relations crisis,” Journal of Consumer Research, 35(1), 36-49. [Equal authorship] [PDF]
  • Wyer, Robert S. Jr., Iris W. Hung, and Yuwei Jiang (2008), “Visual and verbal processing strategies in comprehension and judgment,” Journal of Consumer Psychology, 18(4), 244-257. [Top 5 most cited article of JCP, 2007-2012] [PDF]
  • Wyer, Robert S. Jr., Yuwei Jiang, and Iris W. Hung (2008), “Visual and verbal information processing in a consumer context: Further considerations,” Journal of Consumer Psychology, 18(4), 276-280. [PDF]
  • Moore, Sarah G., Darren W. Dahl, Gerald J. Gorn, Charles B. Weinberg, Jongwon Park, and Yuwei Jiang (2008), “Condom embarrassment: Coping and consequences for condom use in three countries,” AIDS Care, 20(5), 553-559. [PDF]

* = equal authorship



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Yuwei Jiang,
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Yuwei Jiang,
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Gornetal_2008_JCR.pdf
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Jiangetal_2009_JCP.pdf
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Mooreetal_2008_AidsCare.pdf
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Shenetal_2010_JCR.pdf
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Wyeretal_2008a_JCP.pdf
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Wyeretal_2008b_JCP.pdf
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