Bio

[Downloadable CV]

ACADEMIC POSITIONS

2018 – present, Professor of Marketing, Hong Kong Polytechnic University, Hong Kong

2022 – present, Associate Head (Research)

2019 – 2022, Area Coordinator (Marketing)

2015 – 2018, Associate Professor of Marketing, Hong Kong Polytechnic University, Hong Kong

2009 – 2015, Assistant Professor of Marketing, Hong Kong Polytechnic University, Hong Kong

EDUCATION

2009 - Ph.D., Marketing, Hong Kong University of Science and Technology, Hong Kong

2004 - M.Sc., Economics, Hong Kong University of Science and Technology, Hong Kong

2002 - B.A., Economics, University of International Relations, China

SELECTED HONORS AND AWARDS

2023, Top 50 (#22) Most Productive Marketing Scholars in the World (based on # of publications in 2013-2022 on premier marketing journals) 

2023, Faculty Prize for Teaching (Outstanding Young Teacher Award), Faculty of Business, Hong Kong Polytechnic University

2022, Top 50 (#42) Most Productive Marketing Scholars in the World (based on # of publications in 2012-2021 on premier marketing journals) 

2022, Outstanding Researcher Award, Faculty of Business, Hong Kong Polytechnic University

2020, MSI Scholar, Marketing Science Institute (MSI)

2020, FB Fellow Award, Faculty of Business, Hong Kong Polytechnic University

2020, Mentor, ACR Early Career Mentoring Workshop

2019, Outstanding Reviewer Award, Journal of Consumer Research (JCR)

2019, Faculty Fellow, ACR Doctoral Consortium

2017, Best Paper Award, La Londe International Research Conference in Marketing

2015, MSI Young Scholar, Marketing Science Institute (MSI)

2015, FB Fellow Award, Faculty of Business, Hong Kong Polytechnic University

2015, Outstanding Researcher, Faculty of Business, Hong Kong Polytechnic University

2014, Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium

2008, Doctoral Fellow, AMA-Sheth Foundation Doctoral Consortium 

RESEARCH INTERESTS

Social Influence on Consumer Behavior

Consumption and the Self

Visual Information Processing