ACADEMIC POSITIONS
2025 – present, Chair Professor of Marketing, Hong Kong Polytechnic University, Hong Kong
2022 – present, Associate Head (Research)
2022 – present, Director (PhD Program)
2018 – 2025, Professor of Marketing, Hong Kong Polytechnic University, Hong Kong
2019 – 2022, Area Coordinator (Marketing)
2015 – 2018, Associate Professor of Marketing, Hong Kong Polytechnic University, Hong Kong
2009 – 2015, Assistant Professor of Marketing, Hong Kong Polytechnic University, Hong Kong
CURRENT EDITORIAL POSITIONS
Associate Editor: Journal of Marketing, 2025-present
Associate Editor: Journal of Consumer Psychology, 2018-present
Associate Editor: International Journal of Research in Marketing, 2024-present
Associate Editor: Quarterly Journal of Economics and Management, 2023-present
EDUCATION
2009 - Ph.D., Marketing, Hong Kong University of Science and Technology, Hong Kong
2004 - M.Sc., Economics, Hong Kong University of Science and Technology, Hong Kong
2002 - B.A., Economics, University of International Relations, China
SELECTED HONORS AND AWARDS
2025, NSFC Distinguished Young Scholar
2025, Top 50 (#18) Most Productive Marketing Scholars in the World (based on # of publications in 2015-2024 on premier marketing journals)
2025, Long Service Award, Hong Kong Polytechnic University
2024, Top 50 (#17) Most Productive Marketing Scholars in the World (based on # of publications in 2014-2023 on premier marketing journals)
2023, Top 50 (#22) Most Productive Marketing Scholars in the World (based on # of publications in 2013-2022 on premier marketing journals)
2022, Top 50 (#42) Most Productive Marketing Scholars in the World (based on # of publications in 2012-2021 on premier marketing journals)
2020, MSI Scholar, Marketing Science Institute (MSI)
2019, Outstanding Reviewer Award, Journal of Consumer Research (JCR)
2015, MSI Young Scholar, Marketing Science Institute (MSI)
2014, Faculty Fellow, AMA-Sheth Foundation Doctoral Consortium
2008, Doctoral Fellow, AMA-Sheth Foundation Doctoral Consortium
RESEARCH INTERESTS
Social Influence on Consumer Behavior
Consumption and the Self
Visual Information Processing