Marketing

Tools/Platforms

• • Blog: https://wplreferenceblog.blogspot.com/ (2010-)

  • About: The WPL Reference Blog keeps you up-to-date on resources, services, collections, archives, public programs, and exhibitions of the Worcester Public Library. All blog entries are written by the WPL own experienced and knowledgeable reference librarians.

All ref staff: draft in Word or the blog, proof by your supervisor, use only existing tag/s, save as draft, then let Ping know

Free html editor: https://html-online.com/editor/

w3schools: https://www.w3schools.com/

• • Booklists/Staff Picks: (all, update them the last week of each month) Use 28139003461526 (Ref2) (2015-)

  • Name your list: 1st line-Staff Picks: subject, 2nd line- a brief description. Recommended by your first name, date or updated date (Book Recommendation Services: https://www.mywpl.org/article/ask-librarian)

  • Displays: popular reads, dvd staff picks, new books, special topics (all) https://docs.google.com/spreadsheets/d/1eShTVu-lO5kBUO7eKYofs1bzxyTJTLs7k3cjRSkvu6Q/edit?usp=sharing

  • Calendar: Eventkeeper (cc ps)

  • Dial-a-Story (lh de pc) 2/2021-

  • Print Calendar: Quarterly (cc ps pc) 2015-

  • eNewsletter (cc ps pc+all)

  • Facebook (ak jm ps cc pc de tj) Note: use tinyurl to convert a booklist url first before posting the link in Facebook

  • Flickr (ak ps pc)

  • Flyers and brochures (cc ps +all)

  • Instagram (ak jm pc)

  • LibGuides (PC BI) 6/21-
    Mywpl.libguides.com | staff login
    Suggested guides: Library of Things (JM), Poetry Place (DE), Staff Picks (JM), Government Documents (PC), Adult program page (BI), Online Databases, Local History and Genealogy , Study Rooms, Innovation Center, Digital Studio ...
    Examples:
    Boston College Libraries: Research Guides |LibGuides Standards and Best Practices
    Arlington Public Library Research Portal
    Local Poets and Poetry
    LibGuides Community

  • Meetup, 12/2017-2019, (jm ak pc)

  • Pinterest (pc)

  • Twitter (pc+)

  • Youtube

  • Website and webpage (pc ps kd bi)

  • Zoom: 3/20-

Facebook Posting Guidelines

What to Post:

Relevant information pertaining to library and books such as:

Upcoming programs and flyers

Automatic feeds from book related sources

Manual posts from media relating to books (NPR, Publishers Weekly, Library Journal, T&G, etc)

Inform about new books, databases, announcements

Highlight library services

Suggest materials to borrow/read

Photos from events

Rules to Remember:

Check your sources

Read complete article before posting for accuracy

Do not post controversial topics

Do not overload with posts

Check frequently for patron comments and respond in a timely fashion

Promotion on Social Media: (ak)

Use calendar as a guide to see which programs need to be promoted first:

Socialweb.net: It helps to enter things into Socialweb.net first! This gets the ball rolling on certain external social media/electronic calendars. Caveat: any program that is recurring but not on consecutive weeks needs to have a separate entry for each time program happens. Once everything is entered into Socialweb, you can pretty much forget about it unless something changes with the program. *Make sure you upload the WAC grant logo images on any WAC grant program that you add to socialweb.

Time: 2-4 hours total

Facebook- Decide whether to post as a regular post or as an event. After creating an event, make sure you share it to the FB page (it may not be the same day that you create the event though- depends on how busy the FB page has been that day or if the program is in a few months). Make sure you share the event/post again a few times - ex. Week before and day before/day of event.

Time: 1-3 hours initially, then 10-15 minutes daily (or more depending on how many events get promoted that day)

T&G’s calendar: T&G’s electronic calendar (promote on this after socialweb and facebook). Once everything entered into calendar, you can pretty much forget about it unless something changes with the program. Need to have separate entries for each week so it’s more time consuming to do recurring classes etc. Time: 1-3 hours total

Discover Central MA: Events need to be added to this site at least 2 weeks before they happen. Can’t promote recurring classes (have to do separate entries for each week)- they’re looking for more artsy/event-type programs/classes, not so much on tech classes. This is where the Worcester Cultural Calendar gets their entries. Time: 1-3 hours total

Twitter: make sure whatever you post on FB makes it to Twitter too. Lately it hasn’t automatically gone on Twitter and you have to create a new tweet.

Time: 0-5 minutes each tweet depending if have to create new tweet

Sarah Bertrand and WCCC: Send the WCC pdfs of event and copy the text of the description (including time, date, and name of program) into the body of the email

Time: 5 minutes each week

Pinterest: not as urgent as FB, Socialweb, electronic calendars - *we should reevaluate because it’s not used much

Time: 30 minutes total after jpgs created.