CARD CONCIERGE

This is one idea I worked with my friends during school.

Problem Statement

• Consumers save the most by controlling expenses rather than investing

• Yet, consumer behavior barriers impede spending optimization

• Low ability & convenience of managing multiple credit card accounts gave rise to mobile payment and electronic credit card products

• Still consumers struggle to use the right accounts for expenditures

• In credit card cashback alone, the average U.S. consumer misses out on $500-$1,000/year

Remove decision effort from consumer

Business Expansion Plan