Anti Adblocker Business Strategy

Please also refer to the Anti AdBlocker for technical information.

Value Chain Analysis

Strategic Control

Segmentation

• Heavyweights have top-notch contents that people want to read. They invest heavily in their contents and expect corresponding returns. They have the leverage to put their contents behind a paywall and ask readers to subscribe. They have in-house technology teams.

• Lone wolves can be hobby bloggers or specialists in specific fields. They want to build their fame via sharing their knowledges or creativities. They likely have a real job and do not rely on the return of their contents. Except for their time, their websites don’t cost them much.

• Survivors spent on their contents but are struggling monetizing their contents. They could be local newspapers or other smaller players. They don’t dare to use a paywall or anything that could moderately upset their readers. Ad blockers might just kill their last revenue stream from online ads.

• Collaborators provide forums where people can ask and answer questions. The contents are contributed by everyone. They usually require membership and have site facilitators who watch for any abusive behaviors. A good forum has high visibility and maintenance expenses.

• Trappers have love-hate relationship with most Internet users. They provide free services such as file downloading or image sharing by forcing users to watch the ads—users are expecting to see ads, often intrusive ones. Generally speaking, their services are their contents.