Dimensions are a way to enrich the central NBA proposition.
Examples of Dimensions are :
Product code and price.
Treatments and Content
Contact Policy
Customer Lifetime Value
Additional functionality is required to handle dimensions in an easy to use and flexible fashion
Proposition Dimensions can either be dynamic or static.
Dynamic dimension are different for every customer and proposition combination.
Static dimensions are the same for every customer but different for every proposition.
Their values are calculated off-line using predictive analytics.
Examples of dimensions which differ per proposition and customer combinations are :
CLV
Content URL
Contact Policy
Recommended Product(s)
Off-lines models
Examples of dimensions which differ per proposition :
Non-recommended Product