I oversaw web, but what is organic search and natural search…” and “I was told by my boss that there is little access from the web! Maybe some people are worried about ... "

In fact, organic search and natural search are what you usually see, and you can significantly increase traffic by keeping the points to increase properly.

This time, we will introduce the improvement measures that should be implemented from the basics of organic search and natural search, so please use it as a reference for web marketing.

What is organic search?

Organic search means "natural search" when translated literally.

Natural search is a system that displays websites extracted by the mechanism of each search engine when users using Google, Yahoo!, etc. search. I introduced it a little difficult, but the point is the site that appears when you search. Buy Targeted Organic Website Traffic and know that you are buying traffic that is of the highest quality. Because this traffic is keyword-driven, you know that visitors to your site already have an interest in the product or service you are offering!

However, there are two types of search results, "Advertisement" and "Nature", and the latter "Nature" is the site extracted by organic search.

In a specific example, there are the following differences between natural search and advertisement.

Ad display example

On the other hand, this is an advertisement. When I searched with the keyword English conversation classroom, an advertisement for an English conversation classroom was displayed, but when I say where I can find it, it is written as “Advertisement” on the left side.

This display is generally called "paid search". Paid search is a mechanism that displays search results for a fee as its name suggests. Yahoo! is a Yahoo! listing advertisement and Google is a Google advertisement service. For keywords that can't be displayed in a higher rank by natural search alone, the company pays the advertising fee to the company and displays it at the top of the search results.

While Google is developing a search engine mechanism, the most important thing is “user-friendliness”. For this reason, we do not use advertisements that would deceive users, or do not know whether they are advertisements or natural searches...

Should I take measures against natural search or paid search?

In conclusion, I don't want to either advertise to enhance paid search or SEO to enhance natural search.

Both are important measures when considering SEM (Search Engine Marketing ≒ Keyword Marketing) for websites.

What is SEM?

I will explain a bit about SEM, which is important for web marketing.

SEM is Search Engine Marketing, and it is a general term for search engines, that is, marketing methods that use search engines. And there are natural search and paid search in this search engine.

Marketing methods include “SEO” and “search engine advertising”, and SEO is one of SEM.

What is SEO?

SEO is an important measure against natural search.

SEO is an SEM strategy that aims to increase the number of visits through organic search, but it is possible to raise the ranking through organic search. We will take measures for each search keyword that users are likely to search and take measures so that the search keyword is ranked higher.

Both measures can maximize the effect

Did you understand that SEM has measures for natural search and paid search?

If you look at the differences in measures for each of these, you can see the following. As you can see from the table, the measures for paid search and natural search have different characteristics in many items. Buy Organic Traffic and find out what so many already know ... This traffic is highly targeted by keywords and geography. And, did we mention it also improves your Alexa Ranking as a byproduct? In addition to considering cost allocation according to the characteristics of products and services, SEO will take time to be effective, and at the beginning it will invest in a large amount of budget to increase advertising placement and link building. Let's do some ingenuity.

Benefits of increasing organic search

So where are the benefits of focusing on organic search?

Increase visits to your site

One benefit is an increase in the number of visitors and visits to the site.

The site stop ranking in organic search will make it more visible to users who search, and visitors will be able to visit your site. Originally the purpose of creating a website should be to attract customers, sell products, provide services, etc., but the denominator that leads to the conversion will rise, so as a result increase the profit that is the final goal of the company I can.

Strengthen branding

The fact that you re ranked high in organic search can also be rated highly by your users.

Google's search engine has evolved so much that it now uses algorithms such as AI to display top-level sites that users find valuable.

For this reason, being displayed in the top rank means that it is highly evaluated by users, which means that branding will be strengthened as a company.

Reduce advertising costs

If the top display in organic search is realized, it will be possible to reduce the rate of attracting customers through paid search, resulting in a reduction in advertising costs.

Buy Organic Search Traffic! We will deliver highly targeted traffic to you based upon (up to three) keywords that you provide! You can further target by geography. Increase your odds of success and buy organic search traffic today! However, in order to make the top display in organic search, it is necessary to improve the content and deliver valuable information to users. In order to make such efforts, labor costs and production costs are required to produce content, but it is necessary to make a strategy while looking at the balance between them. As I mentioned earlier, it is not necessary to do just one of them, but it is necessary to work in a balanced manner in both natural search and paid search.

Organic search traffic (organic search) is a page other than an advertisement that is displayed when a user enters a search keyword. The targeted web traffic visited from the search result screen is expressed as “number of organic searches.

In SEO measures, it is important to increase this traffic and accumulate customers by accumulating access.In this article, I ’d like to explain how to increase organic search, SEO measures, and organic search in Google Analytics.

table of contents

1. What is organic search?
2. How to increase visits from organic search
   1. About organic search and SEO measures
3. Google Analytics and organic search
   1. Differences between search queries and organic search keywords
   2. About not provided
   3. Organic search source
4. Organic search and clickthrough rate
5. Summary

What is organic search?

We will guide you through the necessary measures to become first in "keywords" (free)

With organic search, as explained at the beginning, the answers to the searched keywords were ranked. On-advertisement pages that appear in search results It is also called “natural search”, and the number is called “search traffic”. Buy Organic Search Traffic! We will deliver highly targeted traffic to you based upon (up to three) keywords that you provide!

Also, referrals, direct and social are the main types of traffic to sites other than organic search.

How to increase visits from organic search

In order to increase visits from this organic search, as you know, “SEO measures” are necessary. Naturally, the page displayed at the top of the search results is easier to click, so the quality of the content is also important. Opportunities to visit the site will increase.

About organic search and SEO measures

The following two measures can be considered from the measures required to increase organic search.

① Link measures

It is recommended to take measures to improve site evaluation while optimizing linked / internal links and increasing the quantity and quality of links.

②Content measures

We will improve the site evaluation while optimizing the title, description, number of characters, etc. and improving the relevance to the keyword appearance rate, the number of words, and the search query. " The SEO internal measures? For effective measures " and " What is the content SEO? Easy to understand commentary! While the" in reference, we recommend that you proceed with the content measures.

Google Analytics and organic search

To increase organic search, first check the current traffic in Google Analytics by looking at “Organic Search “which means organic search. Reference article* See also this article to use Google Analytics.

What is Google Analytics? Easy-to-understand explanation from introduction to usage

To check this number, first log in to Google Analytics and click on Acquisition> Channels> Organic Search. Competitive research is important to aim for first place! Request SEO competition survey (free)

This “Organic Search” allows you to check user behavior such as organic search trends, keyword-specific sessions and bounce rates.

Differences between search queries and organic search keywords

A little confusing here is the metrics "search query" and "organic search keywords".

This difference can be briefly explained as follows.

• "Search query" ... Keyword whose page is displayed in the search results
• "Organic search keywords" ... Keywords visited from search results

"Search query" can be confirmed by logging in to Google Analytics, and you can check from the menu attracting customers> Search Console> search query, and "organic search keyword" can be confirmed from attracting customers> campaign> organic search keyword.

* In order to use "Search Query", Google Analytics and Search Console must be linked.

About not provided

Here, you may be interested in the “not provided” Buy Organic Traffic and find out what so many already know ... This traffic is highly targeted by keywords and geography. item in organic search traffic, which means organic search keywords that are encrypted during search.

This means that your ca does not see it in Analytics. This is because Google's organic search keyword is displayed as "not provided" due to the introduction of SSL for Google services, and the number has gradually increased. Currently, almost all Google users search keywords are "not provided".

* SSL was introduced at google.com in November 2011 and in Japan (google.co.jp) in March 2012.

About organic search sources

Next, “Organic Search Source” is a function that allows search traffic other than typical search engines such as Google and Yahoo! to be assigned to organic search. To assign new search traffic, after logging in to Google Analytics, click Administration> Tracking Information> Organic Search Sources in the top menu. Then you can add organic search sources from the "Add Search Engine" button as shown below.

The default is enough, but let's deal with it if necessary.

Organic search and clickthrough rate

To increase traffic from organic search, it will appear in search results Improve title click-through rate It is important.

There are several ways to improve the click rate for this title:

• Make the title description highly relevant to the search query
• Use compelling language that your users may be interested in
• Make title descriptions concise and easy to understand

We will guide you through the necessary measures to become first in "keywords" (free) Also, the number of traffic from organic search will change depending on the search order.

The highest ranking is the highest click rate, and naturally the highest number of targeted organic website traffic.