Marketing Strategy

"Strategy is the basis of all great marketing plans!"

The great thing about marketing is that ingenuity and creativity can ‘win’ over big marketing budgets. That is why a properly designed marketing strategy is important for a business to reach consumers. As part of this process, a well defined branding strategy is directly connected to consumer needs, emotions, and the competitive environment. Both the marketing strategy and branding will impact every aspect of a company’s business. When done successfully, a company can achieve their business goals and growth plans.

Marketing Strategy Experience

Tom Krutilek has created many strategic marketing plans for a variety of clients. These strategic marketing plans have helped companies grow market share, sales and profits. Tom's expertise can help a company with:

Brand Positioning

Target Market

Customer Segmentation

Competitive Analysis

With extensive marketing and management experience in a variety of industries, Tom can provide the following expertise needed to develop a marketing strategy and an overall marketing plan.

Strategic Marketing Plan
Market Research
Positioning
Competitive Advantages
Branding
Marketing Campaigns (Tactics)
KPI’s - Key Performance Indicators
Budget

If you would like to learn more, then contact us today!

Below, for quick reference, is a sampling of mini case studies that highlights some of these successes.

Marketing Campaigns

Farmer Boys Restaurants

Reversed a negative sales trend by successfully developing and implementing an effective marketing strategy supported by multi-tiered marketing programs.
Revitalized brand image by creating an award winning TV, radio, print and in-store ad campaign that re-positioned the brand and increased brand equity.

Branding

Limai Academy K-12

Positioned new school brand with strong educational points-of-difference in order to appeal to several key parent/student consumer segments.
Developed brand position, image and design guide for all advertising and communications (including the new website and print collateral material).

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