Safety measures and social distancing is an obvious concern among consumer's today. Many companies like Target are addressing this issue by detailing their safety practices in their advertising and social media communications. It is important for these companies to build trust and confidence to alleviate the concerns of both consumers and employees. Demonstrating this while consumers are considering shopping will help drive traffic for many businesses.

With "work-from-home" now becoming standard across the US, many people are needing to upgrade their computer set-up at home. Best Buy is addressing this need, with coronavirus safety concerns in mind, by offering "contactless curbside pickup". This easy-to-use and rather quick service helps fulfill the needs of their consumers so that they have the resources they require to work from home.

While home pickup and delivery has always been a premium services for dry cleaners, many are now aggressively offering this service at regular prices (usually based upon a minimum order size). Flair Cleaners is promoting their Free No-Touch Home Pickup and Delivery to all of their customers. This added-value service has become popular as many people still want to "look their best" during video-conferencing for work!

Wine connoisseurs appreciate a good bottle of wine with their home cooked or take-out meal. The Wine House in Los Angeles has effectively addressed this need by offering a seamless curbside pickup program. Since their store is not open to walk-in traffic, they have leveraged the power of their ecommerce website, and strong email database, so that consumers can order their favorite wine online and pickup easily at the store.

With the temporary closing of yoga studios due to the coronavirus pandemic, yoga studios have moved online. CorePower Yoga is now offering free access to some of their popular online classes. This offering is terrific for both their current customers, and also allows them to promote to future customers who will have the opportunity (and time) to try their yoga classes for the first time.

Seminars and face-to-face consultations are very common with estate planning attorneys. With the advent of social distancing, new approaches were needed in order for lawyers to present to new potential clients. MVP Law Group is utilizing and promoting online webinars featuring important topics on estate planning, wills & trusts, and elder law that are relevant to their target audience.

If you can't go to your favorite winery for a wine tasting, why not attend a virtual wine tasting instead. Sonoma-Cutrer is offering a "virtual wine tasting" to help promote their wines. Consumer's can pre-order the selected wines online prior to the online event and participate in the wine tasting process. These virtual wine tastings have become popular with many California wineries.

Restaurants have been hit hard by the "shelter-in-place" orders due to the coronavirus. Many have addressed this challenge by offering special take-out menus with bundled meals. Louise's Trattoria is leveraging their email database and website to promote their take-out curbside delivery program. Customers can select their favorite pasta or chicken entrees, complete with salad and Focaccia bread to make an enjoyable evening meal with their family and loved ones.

Canlis is a leading fine dining restaurant in Seattle, WA. They have done an excellent job of address this crisis head-on by detailing their food safety practices, offering special family meals, supporting local farmers, and even offering cocktail and wine services. Most unique, from a branding perspective, is that they are featuring a music live-stream from their main dining room which can be viewed at anytime (and hopefully while you are dining on one of their meals at home).

Many communities support their local family farms. But with limitations placed on social distancing and fewer farmers markets being opened, there are challenges in providing farm direct produce to consumers. Underwood Family Farms has address this need by making available their Healthy Harvest Produce Boxes for consumers. Consumers can order online and either pickup at one of the farm locations or have the order delivered to their home.