Lead Generation Marketing

"If content is king, then conversion is queen!"

Lead generation is one of the core activities of marketing. In order to be successful at generating leads, a company must understand their target audience and create marketing campaigns to target consumers at each step in the buyers’ journey. Part of lead generation is figuring out which method or methods work most effectively for a business (and recognizing that this is constantly changing). This is where testing different lead generation campaigns and updating sales funnel workflows becomes important, so that a company can achieve their sales goals.

Lead Generation Experience

Tom Krutilek has created multiple lead generation marketing programs for a variety of clients. These programs have traditionally been part of an overall marketing and sales strategy. Tom's expertise can help a company with:

Lead Magnets

Lead Capture

Landing Page

Lead Nurturing

With extensive marketing and management experience in a variety of industries, Tom can provide the following expertise needed to achieve lead generation goals.

Lead Generation Strategy
Sales Funnel
Marketing & Sales Workflows
Identify Ideal Customers (Buyer Persona)
Advertising Channels
Marketing Automation
Lead Scoring
Drip Campaigns
Email Marketing

If you would like to learn more, then contact us today!

Below, for quick reference, is a sampling of mini case studies that highlights some of these successes.

Lead Generation Campaigns

Rooter Hero Plumbing

Resolved dis-jointed marketing and budgetary issues by structuring an efficient multi-tiered lead generation program focused on ROI goals.
Designed the lead generation program to focus on key consumer segments supported by targeted marketing programs relevant to each demographic.

Limai Academy - Marketing Solutions Guru

Sales Funnel Workflow

Limai Academy K-12

Designed and implemented the marketing & sales workflow for the sales funnel from advertising to initial inquiry, and from admissions to enrollment.
Built the marketing automation process with lead capture, automatic emails, lead nurturing process, drip campaign, and on-boarding communications.

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