Selling is a game.

The initial objective is to find a target that will be susceptible to a sale. You then use a structured conversation to lead your target to the desired end goal. The structure you use will depend entirely on the business, or industry, in which you work. Some industries will require a highly consultative conversation, focussed heavily on gathering information, whilst others will require an aggressive, fast moving sales pitch with a larger emphasis on a strong close and a dependency on the Law of Averages.

This site is a compilation of sales techniques taken from a wide range of industries from financial advisory, to recruitment and headhunting right the way through to charity fundraising. Topics covered will give a good idea of traditional sales theory and practice and examples of how they are used.

Feel free to browse the site, learn the techniques and put them into practice. Once you have read all you can on the site, visit our store for further reading on the topic.