Attitude, in sales terms, is a question of your mentality – the way you think when you are approaching a sales situation.
The idea is that if you believe you can make a sale, your body language, tone of voice, words and actions will all exude confidence and you will begin making assumptions that will help you to push the conversation in a direction that will lead to the sale. If, however, you believe you can’t make the sale you will hesitate to pull out the paperwork, leave gaps in your speal and open the door to opportunities for the buyer to pull out.
Remember, “What the mind can conceive, a person can achieve”.
Unfortunately, sales is about learning to take rejection really well and to continue moving forward without letting a negative comment or person affect the way you do things. Simply divide the world into negative and positive people. Negative people, or 'negatives' are simply people that don't fit the criteria you are looking for. Positive people, or 'positives' are those that do fit the criteria, do want your product and can afford it. If you get told no, take abuse or fail to make a sale at the last minute, it is your most important job as a sales person to simply view this person as a 'negative' and continue on your search for the 'positives'.