Title: Why Choose Talk Tools? It Works
retrieved 2002 from the web at http://www.talktools.com/whychoose/works.html
Studies have shown that how information is presented determines the retention level of the information. The Cone of Learning Theory, explains the likelihood of retaining information, based on the method of delivery.
When simply spoken to in a presentation we retain 30% of what is said. If this information is also presented in a visual format, our retention level of this information increases to 50%. When we also actively receive and participate in the presentation, retention increases to 70%. Finally, retention is maximized to 90% when we practice what we've learned.
Source: Dale and Nyland, 1985.