Source: D.G. Treichler, “Are you missing the boat in training aids?,” Film and Audio-Visual
Communications, vol. 1, Feb. 1967, pp. 14-16, 29-30, 48.
Where was it found: Interlibrary Loan, Indiana
University
What was found? the following chart:
PEOPLE GENERALLY REMEMBER
10% OF WHAT THEY READ
20% OF WHAT THEY HEAR
30% OF WHAT THEY SEE
50% OF WHAT THEY HEAR & SEE
70% OF WHAT THEY SAY
10% OF WHAT THEY SAY AS THEY DO A THING