Retrieved from the web in 2002 http://www.econtentmag.net/r19/2002/delancie8_02.html
Online, Inc., a Division of Information Today Inc. Wilton, Connecticut
A similar endorsement is voiced by Matthew Gale, who handles strategic product marketing for Web and interactive solutions at Discreet, the San Francisco maker of content creation solutions for video, animation, and 3D. He describes streaming media as "another way to communicate experiences, knowledge, ideas, messages, and stories. This medium allows companies to deliver compelling multimedia information across vast distances—in real time or near real time—to implementers, influencers, and decision-makers. Companies can richly communicate custom messages to all the key stakeholders while improving workforce knowledge and productivity."
As evidence of streamed multimedia's efficiency, Gale cites "classic research" published by Wiman and Mierhenry in 1969. "The study found that people remember 10% of what they read, 20% of what they hear, 30% of what they see, and 50% of what they hear and see."