Assuming that you already know the benefits of collecting, publishing and managing reviews (if not, you can see it in this article), we know that it is not easy to choose the right platform.
However, since most platforms offer free trials and demos, searching is made a bit easier. In addition, being well informed speeds up the search process before deciding on your most suitable platform.
Here are 6 tips to consider before trying a demo from a review platform (so you don't have to try them all):
1) Boost Reviews to get started
Imagine that you are going to implement a feedback collection system from scratch in your store, if there are no comments yet, your new customers will not be motivated to be the first to give an opinion about a product they have just bought or a store that they just met.
Some opinion collection systems allow you to send an email to your past customers, so they can give their opinion and you already have opinions to show the day you implement this system in your store. In addition, some allow you to send a file containing the opinions you have received on other platforms such as Facebook, Google, Tripadvisor, etc.
That is: lean towards collection systems that allow you to get past opinions to move forward with the collection.
2) Types of comments: Company, product and photos.
Some platforms may only offer collection and management of reviews. At first you might think this is all you need, but you really wouldn't be taking full advantage of the potential of your reviews. In fact, if in addition to collecting reviews about your company, you also collect reviews about your products like the website Real User Reviews Source Digest that will be reflected in the increase in your visibility and image.
The compilation of product reviews allows your customers to congratulate you or highlight areas for improvement. This content generates valuable comments that function as a free audit of your company.
Not only that, if you collect product reviews, Google can track this data and display it as stars (rich snippets). Having a product evaluated by your customers helps you obtain advantages over the competition in the search process.
And if that evaluation includes photographs, much better!
The relevance of opinions can be enhanced with the option to include photos in the review. User-generated content itself is considered more reliable than manufacturer's specifications or company advertising, as it is generated in pairs, so photos taken by your users further validate your services.
The fact of being able to see what another user really received, generates trust and credibility around your business, which improves favorable attitudes towards your brand.
Don't hesitate: find a platform that allows you to make the most of reviews. That helps you collect opinions about your company and product and that allows the user to upload their own photos .
3) Review issues related to ownership of comments
Although it is obvious to think that the comments about your store belong to you, unfortunately this is not always the case. It does not matter if the review platform can offer you the gold and the Moor, if it does not really allow you to be the holder of those opinions that you have collected through them, avoid that platform. Therefore: make sure that the platform allows you to be the owner of your comments.
4) Socialize those opinions.
Take the opportunity to show those opinions that you obtained not only on your website, but also where your users are usually: Yes. On Social Networks.
Imagine the power that your customers' opinions have if you publish them not only on your site but also on your social networks. Sharing in this way further increases your visibility and offers consumers an even wider opportunity to create a dialogue, and evaluate and consolidate your company and its products in their purchasing behaviors.
Some management systems allow you the possibility of automating the task of sharing the best opinions you have received in the day, week, month or as you configure it on your social networks. Do not miss this channel to continue reporting.
5) Management and monitoring of reviews.
Regardless of the dashboard or portal your review platform offers you, it should be easy to operate and understand, and give you unprecedented control over your reviews.
Make sure the dashboard is optimized and easy to use.
6) Price
Consider what you get for your money. Compare the prices and features that each company offers for each pack. Most have different prices depending on the package of services contracted.
Compare various prices and see what each plan includes, this will help you as a funnel to choose from.
7) Contract
Keep this in mind because many companies seek to tie you to a contract that is very difficult to get out of. If you can, avoid it. Otherwise , read very well what you are going to sign and make sure you can fulfill it.
8) Support
When something does not work, or you have problems, you need to have a team to help you. We have all gone through the situation that once the sale is closed, no one answers the phone, nor the emails.
Make sure that the revision system you are going to use has technical support ready to solve problems.
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<h1>(product) Review</h1>
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<div>Is (product) A Good Product? Is It A Scam? SourceDigest Gives A Real Review From Users Point Of View. Have Experience? Share It With Others.</div>
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