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The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins is a program of the Wisconsin Tobacco Prevention and Control Program and provides training, media and community outreach, and education to help retailers avoid hefty fines. WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. More details are online at www.wiwins.org.
*Non-compliance rate is calculated using the number of sales per the number of completed investigations.
Selling tobacco to minors is wrong. It’s also illegal. Now you can use our easy online tool to learn the facts about Wisconsin’s tobacco sales laws — for free. When you know the facts, you can avoid a big mistake and expensive citations for you and your employer. When you know how to keep tobacco away from minors, everybody wins.
Click here for a guide on how to activate your store account on WITobaccoCheck.org.
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