Over 7,700 people die every year in WI from tobacco-related diseases. 10% of those deaths are related to secondhand smoke.
These deaths and these losses are 100% preventable. Despite all the work that has been done in tobacco prevention and control, and the great strides that have been made, tobacco is STILL the number one cause of preventable death in Wisconsin and tobacco use remains the single largest preventable cause of disease, disability, and death in the US.
re:TH!NK is working to empower youth to stand up to the tobacco industry, ensure clean air for everyone, and educate WI residents on the dangers of new tobacco products and what can be done to make them less affordable and accessible.