The mission of re:TH!NK, the Lakeshore Tobacco Prevention Network, is to improve the health of our residents by reducing tobacco use and exposure through prevention strategies which include community outreach and involvement to move policy forward collaboratively, across our multi-jurisdictional area.

re:TH!NK, the Lakeshore Tobacco Prevention Network, is a larger, 5-county "multi-jurisdictional coalition". Members are working to improve the health of community residents by reducing tobacco use and exposure through prevention strategies and policy creation.

Tobacco use is still the #1 cause of preventable disease and death in Wisconsin, despite great strides made in the last 10 years to reduce youth and adult use rates, increase the cigarette tax and implement a smoke-free workplace law. The tobacco industry is aggressively targeting youth with candy- and fruit-flavored products designed to get them attracted and ultimately addicted.

The fight is not over! Learn more about how re:TH!NK is reducing the burden of tobacco use in Winnebago, Sheboygan, Manitowoc, Kewaunee and Door counties.

E-cig Vapor Releases Two Cancerous Chemicals

A new study by researchers at Lawrence Berkeley National Laboratory found propylene glycol, an eye and respiratory irritant, and glycerin, a skin, eye, and respiratory irritant, among 29 other chemicals released in e-cigarette vapor. 

Read the full article in The Washington Post.


Joint Finance Committee Hearings

Ally, Lynnsey, Emily, Dan, Kenn, and Amber (not pictured) attended the Joint Finance Committee Hearing in Brillion to provide education about the importance of tobacco prevention. Ally, Kenn, and Amber gave testimony to the committee and when they shared their stories, the Joint Finance Committee members were engaged and even thanked and congratulated our speakers!



The below video is of Ally at the Brillion Joint Finance Committee Hearing, this is the story she shared with the committee members. Kudos to the FACT Movement for capturing this great moment!


FACT - Brillion JFC Testimony ‎(Ally)‎



"The Real Cost"
           FDA: The Real Cost Advertisement

FDA’s first youth tobacco prevention campaign, “The Real Cost,” targets at-risk youth aged 12-17 who are open to smoking or already experimenting with cigarettes.  About 10 million youth in the United States currently fall into this category.  The objective of the campaign is to educate these at-risk youth about the harmful effects of tobacco use with the goal of reducing initiation rates among youth who are open to smoking and reducing the number of youth already experimenting with cigarettes that progress to regular use. 


“The Real Cost” campaign is launched nationally on February 11, 2014 across multiple media platforms including TV, radio, print, and online.  Have you seen their advertisements yet? The campaign will continue to air in more than 200 markets across the country for at least one year.

e-cigarettes: Do Vape Pens Trick Teens?

Do Vape Pens Trick Teens

Vape pens, or e-cigarettes, are often billed as a safer way for smokers to get their 
fix. The user breathes in water vapor infused with nicotine and exhales what looks 
like smoke. But with flavors like banana cream pie and alien blood, these pens are 
attracting a new generation of "smokers." According to the CDC, the use of e-cigarettes 
has doubled in popularity among middle and high school students. And now the FDA 
is considering regulating them as tobacco products. Youth Radio explores what's 
attracting young teens to "vaping" and the dangers they might be facing.

Produced by: Jenny Bolario
Editors: Chaz Hubbard, Denise Tejada and Jenny Bolario


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