16 Hospitality and personal services
Human services such as hotels, restaurants, and body care (hair care, massage, etc.) employ many people: think of students and early-career actors who work restaurant jobs. Correspondingly, a significant portion of discretionary spending and time are devoted to these activities. But how is it possible to connect this with physics? Some aspects overlap with other applications of physics: hotels are part of the built environment discussed in another category, requiring ventilation, lighting, plumbing, etc. Restaurants employ physical methods for food production, albeit at a much larger scale. How can we discover ways in which physics connects with aspects that are defining components of these human services?
One way is to model these as systems that require fairly complex coordination of inputs and outputs: raw food coming into a restaurant or a banquet hall is prepared for timely delivery to many (perhaps hundreds of) guests. Physics can model and guide such flows. Are there more tangible forms that physics can take in this category? Since hospitality and personal services all connect to a significant degree with providing physical comfort, this is a domain subject to physics-assisted design. How do we take the ordinary “things for daily living” like bed linens and push them to extraordinary quality? How do we accommodate guests with special needs? How can safe and effective services be provided to homeless or refugee populations?
How do we conceptualize giving people special experiences – such as spas or unusual dining - and use physical instruments to assist with this kind of service? The idea of special experiences rises to a new level in the context of resorts, cruise ships, and even wilderness campgrounds, where provisioning for human security, comfort, and engagement can require more extensive measures.
Another aspect of design concerns the tools that hospitality and personal care staff use. Hair stylists, for example, concern themselves with repetitive motion disorder from the continuous use of scissors and other implements, while good lighting and mirrors are essential components of their workplace.
The domains of hospitality and personal services overlap with education and health care when we include childcare and eldercare. We can also consider pet care services. While these are much different populations, they all reflect the fact that the work expectations of contemporary society often limit the ability of families to take on these care roles by themselves. What opportunities exist to enhance the service to these clients using new devices and processes? And finally, thinking of busy adults, we can imagine ways that robotics and automation can bring to ordinary households some of the personal services that are by provided to the wealthy by in-the-home staff.
Topics to consider
Hotel characteristics
Meeting basic needs
Food, sleep, shelter, security, community
Empathic host who anticipates a guest’s needs
Secure, comfortable, and aesthetically pleasing environment
Novel experiences (within safe limits)
Convenience of services; room service, concierge, store, business center, etc.
Access to multiple means of communication
Ease of movement; handling of luggage
Space to meet and associate with others
Resilience to varied guest behavior
Health care accommodation
Pet accommodation
Rapid and efficient cleaning and renewal
Responsive and competent in handling emergencies
Resilience to natural phenomena (e.g. hurricanes)
Resilience to public health emergencies
Disrupting business models
AirBnB
Special experiences
Cruise ships
Dirigibles
Ecotourism
Ocean tourism
Space tourism
Government tourism bureaus
Restaurants & catering services
Safe dining during health emergencies
Unusual dishes and individual menu-item customization using techniques derived from the physics of foods and cooking
Expanded business opportunities in bringing food to additional populations / people in need
Large-scale service logistics
Personal services
beauty salons
barbershops (as community centers)
nail treatment, manicures, pedicures
tattooing (and tattoo removal)
body massage (has health care aspects)
fitness centers (overlaps with sports)
Care services
childcare / day care / nannies
eldercare
care for the disabled
pet care
Personal staff
Personal assistants
Traditional maids, butlers, valets
Chauffeurs
Housekeeping
Gardners
Robotic alternatives to the above?