Mass or bulk printing services are still in demand, despite the popularity of digital ads. Many companies are still using them to print their brochures. Yes, brochures are still vital in any marketing campaign. They are effective than the ads online. If you are considering printing your brochures, though, make sure to have them printed in bulk to get an affordable price for every order.
Ways Bulk Printing Services Can Become Cost-Effective in Printing Your Brochures
Low-Cost Marketing
My Printing Matters will work with you to print your brochures that fit your budget. Although you can choose to print a few brochures, you can significantly reduce the price if you print them in bulk. When you participate in trade shows, you can order brochures in bulk and distribute them during the event.
Comprehensive Marketing Tool
Standard brochures can give you enough space to include all details about your business. You can add a summary of your company and its history. Make sure to list your products and services, as well as your contact information. Then, before adding your call to action, make sure that you include the benefits of opting for your company. And to guarantee that your recipients would read it, you should add inserts, like coupons and discounts.
Lasting Impression
When you choose email marketing, your email will get lost in a sea of emails in your recipients’ inboxes. But when they receive your brochure in their mailboxes, it leaves a lasting impression, especially if it’s beautifully designed. You may also distribute your brochures after a sales meeting. Before your potential clients walk out, hand them a brochure. This promotional material reinforces your message while it leaves a lasting impression on your recipients. It’s different when you use a digital ad. After seeing your ads online, people are more likely to forget about them.
Capture Someone’s Attention
But you can only achieve it if you have a well-designed brochure. This printed material is a great opportunity for you to craft your message that makes a huge effect on your audience. Here are some tips to ensure that it grabs someone’s attention:
Use tangible ideas
Keep sentences short
Enumerate the benefits of using your products or services
Add graphics or photos that reinforce your content
The order of the information is also vital. Every section of this tool must smoothly transition to the next session. That is, most information must be printed first. Then, choose a power headline. If you’re not sure how to design an effective brochure, please check out this article.
Printing Your Brochures in Bulk
At My Printing Matters, we offer bulk printing services that can make brochure printing a lot cheaper. With the savings you can get, you can use it to expand your market reach and target the customers you want. To find out more about our printing services, call us at (818) 260-9512.