At one time, when door hangers took off in popularity, people quickly became tired of them being overused. However, these days, people don’t mind Door Hangers in Los Angeles. They are not back in fashion, but people don’t mind if you pop one on their door from time to time. Here are a few ways you may utilize door hangers in LA.
Just Plain Use Them
Try to avoid windy periods, try to hire people who will do a good job and won’t dump them all, and don’t buy cheap ones that will fall off. It is important that they stay on the door hanger because people do not like bending down to pick them up, and people will not keep dirty or muddy ones.
Bold Colors and Large Text
You want the people in the house to see your door hanger, but why not tickle the interest of people who are walking by? In essence, you are hanging a mini poster on people’s doors. If you can arrange them with your brand and your offer and make them big enough to be seen from the street, then that is free advertising.
Can You Track Responses?
A classic way to do this is to offer discount codes to the people who receive your door hangers. You then create different discount codes for different areas. So long as your delivery people do not mix things up, then you can see which areas produce the best results.
Do Not Offer First-Time Order Offers
First-time customer offers are terrible things to add to door hangers. You immediately punish the people who are already customers. If people are receiving your door hangers, then they should feel like the lucky ones. They should be pleased to see your next-door hanger because they are excited about your next-door-hanger exclusive discount.
Don’t Try to Entice
There is an old marketing method where you try to draw people in with questions and such. It was commonly seen on door hangers and was considered a good marketing tactic. It really isn’t a good marketing tactic. Nobody ever looked at the question on a door hanger and then searched the rest of the hanger to find some resolution. People just threw out the door hanger.
Try to remember that you only have a few seconds of the viewer’s attention. They are too busy to worry about what you are trying to sell. If you cannot grab their genuine interest within the first few seconds, then you have failed. If you are having people work by searching your door hanger for an answer to the vague question you posed to them, then they will quickly lose interest and patience. It isn’t a great way to promote your brand.
Buy Good Quality Hangers
If you remember the bad old days when door hangers were everywhere, you remember how horrible the cheap ones were. They broke and fell, they were warped by the water, and some were even printed so you couldn’t really make out what they said without getting close. You don’t have to spend a fortune on your door hangers in Los Angeles, but don’t go too cheap. Try a company like My Printing Matters for a nice cost-benefit balance.