Back in the old days, printing in black and white meant making massive savings on your brochures when compared with color printing. These days, if you search “Print My Brochure” in black and white and color, the prices are not that different. There is still a price difference, but the gap between the two is not that huge. In short, should you still print your brochure in black and white?
It is Still Cheaper Than Full-Color Brochures
If you can get your message across with a black and white print, and you want to save a bit of money, then go for black and white over-color brochures. Consider how your message will be delivered and if it will genuinely be less effective if you use black-and-white printing.
You Can Have More Impact With Black and White
Though working with color brochures is usually the most effective way to market something, the fact is that black and white can have more of an impact. That is why a lot of radio show brochures and podcast brochures are in black and white with very large fonts for text. They don’t need to rely on images, so they can fully utilize the powerful impact of large black letters on a white background.
Works For The Color Blind
This seems like an odd benefit, but you shouldn’t rule out the chances that people who are color blind are less impacted by color brochures. They get the full effect of black and white brochures. Black and white can be easier for people with dyslexia to read, though it really depends on the shape, size, and font of the text. Large black-and-white text may also be easier for people to see if they are even slightly visually impaired.
Offering Information in Black and White
If you are not selling a visual product, and if you are not looking to do branding with your brochure, then consider using black and white (unless your brand logo is black and white like the WWF or Nike). When you create brochures simply to pass on information, then there is no need to create full-color brochures. This is even more true if you are handing out information to people like your staff who have to read it whether they like it or not.
Offer Up Temporary Information
The reason you see a lot of event brochures, podcast brochures, and fun fair brochures in black and white is first that they are cheap, and secondly, because they are offering up temporary information. The brochure is pretty useless after the event has happened. People are quite accustomed to brochures being black and white if they are offering information about temporary situations (music festivals, concerts, fun fairs, etc.).
Get a Fair Price on Your Printing
There are many reasons why you should opt for black and white. The next time you are searching online too, “Print My Brochure” in black and white, consider the team at My Printing Matters. They offer fair prices on color and B&W printing, and they have plenty of printing options to suit every business and personal need.