Social Media

Privacy Settings

It's important to examine the privacy settings of the social media sites that you use. If you would prefer not to have your Facebook profile show up in Google or Yahoo! search results, go to your Privacy Settings and select "off" for "Do you want other search engines to link to your timeline." You should also change the other settings (at your discretion) to "friends only". You can also adjust your Twitter settings so that your tweets are only seen by the people you approve.

While setting your privacy controls is important, you also don't want to completely disappear from cyberspace. Employers want to see that you know how to be professional and competent in the online world.

Deleting Inappropriate Content

You know those photos that you took at the lingerie-only party? Please delete those photos from Facebook, flickr, Twitter, and anywhere else that you may have shared them.

Make sure to delete all inappropriate photos (e.g., red cups, alcohol, doing illegal things). Do an image search for your name and see what shows up. If someone else has uploaded a photo of you that you want taken down, email that person and request that they delete the photo (let them know that you are improving your digital reputation). Here are some resources and tools to help you clean up your digital reputation:

*Note: Even if you delete inappropriate content, there's a chance that it can still be recovered (or that someone took a screenshot of it). What you post on the Internet is permanent (see "Anything You Tweet Can Be Used Against You in the Court of Law"). Use the "Grandmother rule" - think about whether your grandma would approve of your post before you actually post it.


Using Social Media to Your Advantage

Social media profiles often show up in the top 5-10 search results for your name. Use this to your advantage. Turn your social media profiles into professional outlets for building your reputation.

Related articles:

I highly recommend creating a LinkedIn profile - employers and recruiters often use LinkedIn to find new employees. LinkedIn will also show up in your top search results. You can put your work experience, education, and other relevant information on your Linkedin profile. However, LinkedIn is not just an online version of your CV/Resume. You can embed photos, links, projects, presentations, and other resources to make your profile more interactive (see 5 Ways to Get More Out of LinkedIn).

LinkedIn articles: