Welcome to E-Commerce 12!

Instructor: Terry Linburg
Email: telinburg@sd43.bc.ca

Build a Digital Business

What does it take to turn an idea into a business? In E-Commerce 12, you'll explore how modern businesses use websites, social media, e-commerce, digital marketing, content, data and AI to find customers, create value and grow. But this isn't simply a course about learning how to sell things online.

You're going to build a digital business.  Over the course of five months, you'll move from learning the basic business toolkit to developing your own business idea, researching customers and competitors, creating a brand, building a digital presence, developing a marketing campaign and producing a Digital Business Plan.

E-Commerce 12 - Hand in Folder 

Create a one Drive share link and create an 'on line' spreadsheet for sharing course assignments 

• Create and Share links in ONE drive - A 'how to' guide

• Example - T Linburg - (using Google Sheets - but you could use your Microsoft version of Excel) 

• T Linburg - grade and assessment link spreadsheet (adjust the share permissions to allow Mr. Linburg to edit) telinburg@sd43.bc.ca

🛠️ What Will We Do?

You'll learn how to:

• 💡 Identify business opportunities

• 🎯 Understand customers and target markets

• 🔎 Research markets and competitors

• 💰 Develop a business model

• 🏷️ Create a brand and value proposition

• 💻 Build a digital business presence

• 📱 Develop digital marketing campaigns

• 🎥 Create digital content

• 🔍 Explore SEO and search marketing

• 📧 Use email and customer relationship strategies

• 📊 Understand digital analytics

• 🤖 Explore AI and emerging technologies

• 🔐 Consider privacy, cybersecurity and ethical issues

• 📋 Develop a professional business plan

• 🎤 Pitch your business idea

These skills will be developed through practical challenges, business case studies, research, digital tools and your own business project.

Types of marketing

📚 Our Textbooks

Textbook # 1 Principles of Marketing - H5P Edition

Course Textbook 1  (PDF) 

We will use Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business as one of our main course resources.

The textbook will provide background knowledge and practical strategies that we will apply to our own businesses throughout the course. We will also use current examples, digital tools and real-world business cases to keep the course connected to the rapidly changing digital marketplace.

🌎 Learn From Real Businesses

Throughout the course, we'll examine businesses such as Amazon, Apple, Netflix, Airbnb, Nike, Spotify, Tesla and Starbucks and ask a simple question:

"What would you do?"

We'll look at how businesses find opportunities, understand customers, build brands, make money, attract customers and respond when things don't go according to plan.

🏆 The Big Project

By the end of the course, you'll have developed a Digital Business Portfolio that brings everything together — your business opportunity, customer research, business model, brand, digital presence, marketing strategy, analytics and business plan.

You'll finish by presenting your idea in an entrepreneur-style business pitch.

The Goal

At the beginning of September, you may simply have an idea. By the end of January, you should be able to answer:

"If I wanted to start this business tomorrow, what would I actually need to do?"

Think like an entrepreneur.
Build like a designer.
Market like a professional.

Course Module # 1 - 'Business Professional Tool Kit' 

For this activity go to the Marketing 11 portal. 

10 ways to have a better conversation    

Part I - Introduction to class role play activity

Please open this link to view the introduction to this activity 

Part II - The Technology Fair is now Open

Please only open this link when Mr. Linburg instructs you to do so! 

Resources and Links 

Digital E Commerce 12 - Course Syllabus     / Introduction to Marketing course survey   /  10 ways to have a better conversation