Welcome to Marketing 11!

Marketing 11 - Learn Marketing by building a Business.

Have you ever wondered why you choose one product over another? Why some brands seem to be everywhere, while others disappear? Why certain advertisements grab your attention—and others don't? Or how a business figures out what people actually want?

That's what we're going to explore in Marketing 11.  But this isn't going to be a course where you simply memorize marketing terms and write tests.  You're going to build a business.

Throughout the course, you'll learn the fundamentals of marketing and then use those skills to develop a business idea of your own. You'll research a market, figure out who your customers are, develop a product or service, create a brand, determine pricing, plan how you'll reach customers and develop an advertising campaign.

By the end of the course, you'll have created a marketing plan and business plan and presented your business in an investor-style pitch

Marketing 11 - Hand in Folder 

 Spreadsheet (one drive links to digital assignments)

Create a one Drive share link and create an 'on line' spreadsheet for sharing course assignments 

• Create and Share links in ONE drive - A 'how to' guide

• Example - T Linburg - (using Google Sheets - but you could use your Microsoft version of Excel) 

• T Linburg - grade and assessment link spreadsheet (adjust the share permissions to allow Mr. Linburg to edit) telinburg@sd43.bc.ca

📋 Course Syllabus

For the complete course outline, units, assessment information and major projects:

The course syllabus in OneDrive

Introduction: 

Introduction to Marketing course survey      (Please complete this course survey when instructed to do so) 

Role Play - Complete (we ran out of time yesterday)  :(  

• We will spend five minutes revising the details of our company - what else about your business could you share that would 'hook' the listener?

• We will do, as before, put our names and company name on our name tag 

• Speak with ONE other student at a time, not in a group. Your goal in 20 ish minutes is to have gone around to as many other students as possible. 

So the script will be: 

• quick introduction / description of your company / a couple additional details and then move on to the next person 

• try to get around to everyone as best as possible, but ONE student ONE conversation at a time

• When the stop watch ends the session return to your seat and complete PART II of the 'role play activity' 

Course Module # 1 - 'Business Professional Tool Kit' 

Course Activity # 1 Role Play - intro. 

10 ways to have a better conversation    

Part I - Introduction to class role play activity

Please open this link to view the introduction to this activity 

World Technology Conference - Las Vegas 2026

Part II - The Technology Fair is now Open

Write out on an MS word document everything you recall from the activity - all the names and all the names of the companies that you can remember...a stream of consciousness.! 

Please only open this link when Mr. Linburg instructs you to do so! 

Course Activity # 2 - What is Marketing? 

What is marketing? What activities constitute marketing? How do we reach and create value for our customers? 

Due: Friday September 18th

Introduction to Marketing (PPT)  /  Marketing and it's purpose (video) 

Explore Aspects of the 4 P's of Marketing 

Project Marketing Mix in 'Action'   (Solo - Assignment - our first look at marketing fundamentals) 

Course Activity # 3 - Introduction to Marketing - Textbook intro 

Marketing Dynamics - 

Course textbook A - Use MS word - complete answers and express your ideas fully and clearly!

Course Textbook B

Please read the following first three chapters from our textbook and answer the following questions

Chapter 1 (do review concepts 1-3  and thinking critically 1,2) 

 Chapter 2  (Review concepts 1-4 and Think Critically 1-3) - corporate structures - how's and whys?

 Chapter 3 (review concepts 3-7 and think critically 1,2)

Course Projects (both shorter term and semester projects) 

Business Development plan / 

Course Links 

Introduction to Marketing course survey / 

Shark Tank Episode Links 

Scrub Daddy /  Doorbot / Baby Spoons 

💡 Course Overview

We'll look at the world of marketing from several different perspectives:

🔎 Understanding Marketing
Why do people buy? How do businesses create value? What makes a product or brand successful?

🎯 Understanding Customers
Who is your customer? What do they need? How do businesses use research to understand them?

💡 Building a Business
How do you turn a problem or opportunity into a product, service or business?

🎨 Creating a Brand
How do businesses create an identity that people recognize and remember?

📱 Marketing in the Digital Age
How are social media, influencers, data, artificial intelligence and e-commerce changing marketing?

📣 Promotion & Advertising
How do businesses get people's attention and convince them to take action?

🌎 Business in the Real World
We'll examine real businesses, advertisements and marketing decisions to understand what works, what doesn't and why.

🏆Actual Business development - in concert with marketing...

Throughout the course, you'll take one business idea from a simple concept to a complete business proposal.

Your business could be almost anything:

A product • A service • An app • A clothing brand • A restaurant • A sports business • An online business • An event • A technology company

You don't need to arrive with a great business idea on the first day.

We'll develop it together.

As you learn new concepts, you'll add another piece to your business:

IDEA → RESEARCH → CUSTOMER → BRAND → MARKETING → ADVERTISING → BUSINESS PLAN → PITCH

🧠 How We'll Learn

This is a hands-on course.

You'll spend time:

• Investigating real businesses

• Researching customers and competitors

• Developing ideas

• Creating brands and advertisements

• Using digital tools

• Testing ideas

• Receiving feedback

• Improving your work

• Presenting your ideas

The goal isn't simply to know what marketing is. The goal is to learn how to actually do marketing.

🌎 Marketing Is Changing

Marketing today looks very different from the marketing of even a few years ago.

During the course we'll explore questions such as:

How has social media changed advertising?

How do companies use data to understand customers?

How do influencers affect what we buy?

How is artificial intelligence changing marketing?

How much should companies know about their customers?

How can businesses market responsibly?

What will marketing look like in the future?

We'll consider not only what marketers can do, but also what marketers should do.

🤝 One More Thing...

One of the most important things you will learn in this course has very little to do with advertising.

Business is about people.

Being able to introduce yourself, listen, ask good questions, understand what someone needs and build a relationship are incredibly valuable skills.

Technology can help us reach thousands of people, but successful businesses still depend on our ability to understand and connect with other people.

We'll explore those skills right from the beginning of the course.

🚀 Ready to Build Something?

Your first few weeks will give you the basic business and marketing toolkit you'll need for the rest of the course.

Then you'll begin developing your own business while at the same time learning essential marketing concepts. 

By the end of Marketing 11, you should be able to look at almost any business and ask:

Who is their customer? What problem are they solving? Why does their product have value? How do they reach their customers?

Why does their advertising work? What makes their brand different?

And most importantly:

You'll have the knowledge and tools to develop a business idea of your own.