Diffusion and Contagion

Post date: Jan 18, 2018 2:57:55 PM

*Iyengar, R., Van den Bulte, C., & Valente, T. W. (2011). Opinion leadership and social contagion in new product diffusion. Marketing Science, 30:2, 195-212, that I think might fit in to your ideas on the difficulty of assessing low packetability diffusion. General discussion of assessing diffusion may play a role in your chapter, and be informative to an I/O audience who seldom consider diffusion but are interested in peer influence, Asch experiments, etc.

*Christakis, N. A. & Fowler, J. H. (2011). Contagion in prescribing behavior among networks of doctors. Marketing Science, 30:2, 213-216. Commentary.

*Aral, S. (2011). Identifying social influence: A comment on opinion leadership and social Contagion in new product diffusion. Marketing Science, 30:2, 217-223. Commentary.

*Godes, D. (2011). Invited comment on “Opinion leadership and social contagion In new product diffusion. Marketing Science, 30, 224-229. Commentary.