3- CV

ANN KRONROD - CURRICULUM VITAE

Tel. 978-495-1092

Email: ann_kronrod@uml.edu

Website: https://sites.google.com/site/kronrodann/AnnKronrod

POSITIONS:

2022 - Associate Professor of Marketing, Manning School of Business,

University of Massachusetts, Lowell

2017 - 2022 Assistant Professor of Marketing, Manning School of Business,

University of Massachusetts, Lowell

2016 – 2017 Visiting Assistant Professor of Marketing, Boston University

2015 – 2016 Visiting Assistant Professor of Marketing, Northeastern University

2012 - 2015 Assistant Professor, Marketing Communication and Advertising,

Faculty Affiliate - Cognitive Science,

Michigan State University

2011 - 2012 Postdoctoral Fellow in Marketing,

Massachusetts Institute of Technology, Sloan School of Management.

2010 - 2011 Postdoctoral Fellow in Marketing, Guilford Glazer School of Business and Management, Ben-Gurion University of the Negev, Israel.

2004 - 2010 Lecturer in Marketing, Recanati School of Business Administration, The Hebrew University, Jerusalem, Israel

EDUCATION:

2016 - Python Programming Course

University of Michigan (on Coursera). Certificate earned in October 2016.

2003-2011: Ph.D., Marketing and Cognitive Science of Language,

Hebrew University, Tel-Aviv University, Israel.

1997-2001: MA, Cognitive Science of Language, Magna cum laude.

Tel-Aviv University, Israel.

1993-1997: Multidisciplinary B.A. Major: Cognitive Science of Language.

Tel Aviv University, Israel.

GRANTS, HONORS AND AWARDS

Donahue Center for Business Ethics Seed Grant

Awarded $2125 (July 2021 – December 2022)

Donahue Center for Business Ethics Seed Grant

Awarded $1900 (July 2020 – December 2020)

Interdisciplinary Seed grant, Manning School of Business

Awarded $2000 (July 2019-July 2021)

Donahue Center for Business Ethics Seed Grant

Awarded $750 (July 2018 – December 2018)

University of Massachusetts, Lowell, Seed Grant for Interdisciplinary Research

Awarded $9,900 (June 2018 – June 2019).

Manning School of Business and the Zuckerberg College of Health Sciences Mini Grants – Using A Pun To Make Healthy Life Fun: Exploring The Use Of Figurative Language In Encouraging Healthier Behavior – Awarded $4000 (February 2018-February 2019).

Manning School of Business and the Zuckerberg College of Health Sciences Mini Grants – The CARE Act: Processes Affecting the Community/Caregiver Perspective of Caring for Older Adults – Awarded $4000 (February 2018-February 2019).

Manning School of Business and the Zuckerberg College of Health Sciences Mini Grants – A Holistic Data Analytic Approach to Determine Impacts of the Caregiver Advise, Record, Enable Act (CARE) on Reducing Readmission and Mortality Rates among Older Adults – Awarded $4000 (February 2018-February 2019).

Marketing Science Institute - MSI Research Competition on "Social Interactions and Social Media Marketing" – Awarded $7,000 (2014-2015)

MSU – Seed money for initial experimentation towards an NSF Grant Application – Awarded $4500 (2014)

NIH R01 Grant Proposal – Can Imagery Evoke Based Fear to Prevent Melanoma? Sum applied for: $1,125,329. Not Funded (2014).

NIH R01 Grant Proposal – Using Figurative Language to Prevent Melanoma. Sum applied for: $865,000. Not Funded (2013).

MSU – Seed money for initial experimentation towards an NIH/ NCI Grant Application – Awarded $1500 (2014)

MSU – Young Promising Researcher Funding – Awarded $35,000 (2012-2014).

ISF Research Grant - Israel Foundations Trustees, Program for the Advancement of Research in the Social Sciences: Awarded $15,000 (2011)

Conference Participation Award for an Outstanding Paper.

Guilford Glazer School of Business and Management, Ben-Gurion University (2010)

Conference Participation Funding for Distinguished Doctoral Students

Tel-Aviv University, The Lester and Sally Entin Faculty of Humanities (2009 to 2010)

Scholarship for Excellent Doctoral Students.

Tel-Aviv University, The Lester and Sally Entin Faculty of Humanities (2006 to 2008)

Scholarship for Excellent Doctoral Students.

The Hebrew University, The Daniel and Raphael Recanati School of Business Administration (2002 to 2004).

A Special Award for Outstanding Progress in Studies and Research

Tel-Aviv University, The Lester and Sally Entin Faculty of Humanities (2000)

Award for Excellent Achievements in Research

The Kareev Foundation, Tel-Aviv University (1999)

PUBLICATIONS (Scholar Citations = 1500):

Bertini, Marco, Julia von Schuckmann and Ann Kronrod (2022), “Talking to Your Customers About Prices,” Harvard Business Review, March 31, 2022. Available online: https://hbr.org/2022/03/talking-to-your-customers-about-prices

Kronrod, Ann (2022). “Language Research in Marketing.” Foundations and Trends® in Marketing, 16(3), 308–420.

Kronrod, Ann, and Joshua M. Ackerman (2021) “Under-Standing: How Embodied States Shape Inference-Making.” Acta Psychologica, 215 (April).

Kronrod, Ann, Amir Grinstein and Kerem Shuval (2021). Think Positive! Emotional Response to Assertiveness in Positive and Negative Health Communication. forthcoming, Psychology & Health.

Kronrod Ann, Marry Hammar, JongSoo Lee, Herpreet Thind and Kelsey Mangano (2020). Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices. Health Communication, in press.

Lee, Jeffrey K., and Ann Kronrod (2020). “The Strength of Weak-Tie Consensus Language.” Journal of Marketing Research 57(2), 353–374.

Kronrod, Ann (2020). Language and Emotion in Economics and Business Communication. Book chapter in Gesine Lenore Schiewer, Jeanette Altarriba and Bee Chin N. (Eds.), Language and Emotion, an International Handbook. Walter de Gruyter GmbH: Berlin, Germany.

Pradnya Joshi and Ann Kronrod (2020). Sounds Convey Metaphorical Meaning: How Brand Name Sounds Can Convey Environmental Friendliness. Journal of Advertising, 49(1), 61-77.

Kronrod Ann and Joshua Ackerman (2019). I'm so touched! Self-touch increases attitude extremity via self-focused attention. Acta Psychologica, 195, 12-21.

Kronrod, Ann and Joel Huber (2019). Ad Wearout Wearout: How Time Can Reverse the Negative Effect of Frequent Ad Repetition on Brand Preference. International Journal of Research in Marketing, 36(2), 306-324.

Grinstein, Amir, Henrik Hagtvedt, and Ann Kronrod (2019) "Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior," International Journal of Research in Marketing, 36(1), 83-99 [EDITOR’S CHOICE ARTICLE (articles on new and cutting edge topics)].

David Katz, Ann Kronrod, Amir Grinstein and Udi Nisan (2018). Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns. Water, 10, 275-285.

Kronrod, Ann, Jeffrey K. Lee and Ivan Gordeliy (2017). Detecting Fictitious Consumer

Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental

Design. Marketing Science Institute Working Papers Series, Report No. 17-124.

Katz, David, Amir Grinstein, Ann Kronrod and Udi Nissan (2016). Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods. Journal of Environmental Management, 180, 335-343.

Grinstein, Amir and Ann Kronrod (2016). Does Sparing the Rod Spoil the Child? How Praising, Scolding, and Assertive Tone can Encourage Pro-Social Behavior. Journal of Marketing Research, 53(3), 433-441. [Special Issue on Field Experimentation].

Kronrod, Ann and Tina Lowrey (2016). Tastlé-Nestlé, Toogle-Google: The effects of similarity to familiar brand names in brand name innovation. Journal of Business Research, 69, 1182-1189.

Kronrod Ann (2016). Marketer-Consumer Language Cooperation in Strategic Communication. In: Anthony Dudo and LeeAnn Kahlor (Eds.), Strategic Communication: New Agendas in Communication, London: Routledge, Taylor & Francis Group. ISBN-13: 978-1138184794; ISBN-10: 1138184799.

Kronrod, Ann and Shai Danziger (2013). “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption.” Journal of Consumer Research, 40(4), 726-739.

Caldwell-Harris, Catherine, Ann Kronrod and Joice Yang (2013). Do More, Say Less: Expressing Positive Emotions in American and Chinese Cultures. Journal of Intercultural Pragmatics, 10(1), 41 – 69.

Kronrod Ann, Amir Grinstein and Luc Wathieu (2012). Enjoy! Assertive Language and Compliance in Hedonic Contexts. Journal of Consumer Research, 39(1), 51-61.

Kronrod, Ann, Amir Grinstein and Luc Wathieu (2012). Go Green! Should Environmental Requests Be So Assertive? Journal of Marketing, 76(January), 95-102. [Appeared in the list of MOST DOWNLOADED FULL TEXT JM ARTICLES in 2012].

Xie Guang-Xin and Ann Kronrod (2012). The Devil is in the Details: The Signaling Effect of Numerical Precision in Green Advertising. Special Issue on Green Advertising, Journal of Advertising, 41(4), 103-117.

Giora, Rachel, Ofer Fein, Ann Kronrod, Idit Elnatan, Noa Shuval, and Adi Zur (2004). Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings. Metaphor and Symbol, 19(2), 115-141.

Kronrod, Ann and Orit Engel (2000). Accessibility Theory and Referring Expressions in Newspaper Headlines. Journal of Pragmatics, 33(5), 683-699.

WORKING PAPERS AND ONGOING RESEARCH

Mazor, Gal, Dikla Perez and Ann Kronrod. That’s It! How Two Words Can Influence Perceived Price Complexity and the Resulting Purchase Behavior. Under review.

Xie, Guan Xin and Ann Kronrod. Running Horses and Racing Stallions: Semantic Precision Signals Product Uniqueness. Under review.

Li, Yiping and Ann Kronrod. Motivation and Language of User-Generated Content. Under Review.

Kronrod Ann, Jeff Lee and Ivan Gordeliy. Been There, Done That: Episodic and Semantic Memory, and the Language of Authentic and Fictitious Reviews. Under review.

Kronrod Ann, Amir Grinstein, Anat Tchetchik and Vered Blass. The Do’s and Don’ts of Promoting New Pro-Environmental Behavior. Under Review.

Kronrod Ann, Amir Grinstein and Luc Wathieu. When Needs Don’t Translate into Wants: Misused Assertiveness in Well-Being Marketing. Under Review.

[Reported in Bohns, Vanessa (2021). You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters. New York: W.W. Norton and Co.]

Kronrod Ann and Yakov Bart. Linguistic Parroting in Word of Mouth: Do More Certain Transmitters Generate Less Certain Receivers? Under Review.

Julia Von Schuckmann, Ann Kronrod and Marco Bertini. If Customer Relationships Matter, Why Do Organizations Play Tricks with Their Prices? Under review.

Kronrod Ann. The effectiveness of Questions to facilitate retirement planning among young adults. Under Review.

Karat, Ella and Ann Kronrod. Country Brand Personality DNA: Creating Instant Brand Personalities For New Brands Using Foreign Sounding Brand Names. Working Paper.

Kronrod Ann and Marat Bakpayev. Siri-ous Conversations: Figurative Language and Service Quality of Human and AI Service Agents. Working Paper.

Kronrod Ann, Herpreet Thind and Kelsey Mangano. It’s Fun to Run – or is it just a pun? The effectiveness of using figurative language in encouraging healthy behavior. Working Paper.

Kronrod Ann, Ivan Gordeliy and Anna Rumshiskaya. Using Machine Learning to detect the link between perseverance of health activities and the language used to describe these activities. Working Paper.

PRESENTATIONS, PROCEEDINGS AND TALKS

Ann Kronrod, Grant M. Packard, Sarah G. Moore and Jonah Berger. The Wisdom of Words: Language in Consumer Research - A Workshop to Spark Collaboration. Special Session and Workshop at the Association for Consumer Research International al Conference, Atlanta, GA October 17-20, 2019.

Kronrod, Ann. When is it a Good Time to Plan For Your Retirement? The Use of Questions to Encourage Financial Planning. Association for Consumer Research International al Conference, Atlanta, GA October 17-20, 2019.

Kronrod Ann and Marat Bakpayev. Are You Siri-ous? The Role of Humor in the Future of AI Agents in Consumer Service. Association for Consumer Research International al Conference, Atlanta, GA October 17-20, 2019.

Kronrod, Ann and Amir Grinstein. Mind the Gap (between) Communicators and Receivers in Well-Being Communication. Association for Consumer Research International al Conference, Atlanta, GA October 17-20, 2019.

Kronrod Ann and Marat Bakpayev. Are You Siri-ous? The Role of Humor in the Future of AI Agents in Consumer Service. TPM (Theory+Practice in Marketing), Columbia Business School, NYC, NY May 2019.

Kronrod Ann, Amir Grinstein, Anat Tchetchik and Vered Blass. The DO'S and DON'TS of Encouraging Innovative Eco-Behaviour. ERSPC2019 - 19th European Roundtable on Sustainable Consumption and Production – Circular Europe for Sustainability: Design, Production and Consumption. October 15-19, Barcelona, Spain.

Kronrod Ann, Jeff Lee and Ivan Gordeliy. Liars!!! Combining Experimental Design and

Automated Text Analysis to Detect Fictitious Reviews. Invited Talk at the Vrije University, Amsterdam, The Netherlands, March 2019.

Kronrod Ann and Vincent Xie. Precise Like a Swiss Watch: Verbal Precision in Marketing Communication. Association for Consumer Research, Dallas, TX October 2018.

Kronrod Ann and Yakov Bart. Taking a leaf out of my review: the asymmetrical link between linguistic similarity and attitude certainty for writers and readers of product reviews. Association for Consumer Research, Dallas, TX October 2018.

Kronrod Ann, Jeff Lee and Ivan Gordeliy. Liars!!! Combining Experimental Design and

Automated Text Analysis to Detect Fictitious Reviews. Association for Consumer Research, San

Diego, CA 2017.

Kronrod Ann. Chair of Special Session on Language in Marketing, Association for Consumer

Research, Berlin, Germany October 2016.

Jeff Lee and Ann Kronrod. Everyone Likes This Movie! Consensus Language Increases the

Influence of Weak Ties over Strong Ties in Product Recommendations. Association for Consumer Research, Berlin, Germany October 2016.

Amir Grinstein, Ann Kronrod and Henrik Hagtvedt. Aesthetic Contrast Motivates Prosocial

Behavior. Association for Consumer Research, Berlin, Germany October 2016.

Ann Kronrod and Vincent Xie. Precise Like a Swiss Watch: Semantic Precision in Marketing

Communication. Association for Consumer Research, Berlin, Germany October 2016.

Kronrod Ann. Why Your Next Project Should Use Automated Textual Analysis. Invited presentation at a Round Table, Association for Consumer Research, New Orleans, Oct 1-4 2016.

Kronrod Ann and Amir Grinstein. Sparing the Rod, Spoiling The Child? Association for

Consumer Research, New Orleans, October 1-4 2016.

Jeff Lee and Ann Kronrod. Who Said Everyone Likes This Movie? How Tie Strength Impacts the Influence of Consensus Words on Product Perceptions. Association for Consumer Research, New Orleans, October 1-4 2016.

Kronrod Ann and Joel Huber. The Moderating Role of Time in the Effects of Ad Repetition.

American Academy of Advertising, Chicago, March 26-29 2015.

Kronrod, Ann. Experimenting with Non-Student Samples: Characteristics of Samples Recruited

on Mturk, Qualtrics Panels and Facebook. American Academy of Advertising, Chicago, March

26-29, 2015.

Kronrod, Ann. Turning Copper into Gold: Introduction to Marketing Analytics. Emerson College, Boston, March 23 2015.

Kronrod Ann and Joel Huber. The Moderating Role of Time in the Effects of Ad Repetition.

Emerson College, Boston, March 23, 2015.

Kronrod, Ann, Amir Grinstein and Luc Wathieu. Giving by the Bucket, Taking by the

Grain: The Gap between Health Communicators and Consumers. Presentation at the

Society for Consumer Psychology International Conference, February 27-29, 2015.

Kronrod, Ann, Tina Lowrey and Josh Ackerman. The Effect of Phonetic Embodiment on Attitudes towards Brand Names. Presentation at the Special Session on Language at the Society for Consumer Psychology International Conference, February 27-29, 2015.

Kronrod, Ann and Seshadri Tirunillai. Liars! Marketing Analytics Through Computational and

Experimental Methods. Talk at Michigan State University, College of Communication, February

2015.

Kronrod, Ann, Amir Grinstein and Luc Wathieu. Giving by the Bucket, Taking by the Grain: The Gap between Health Communicators and Consumers. Presentation at the Association of Consumer Research International Conference, Baltimore MD, Oct 23-26, 2014.

Kronrod, Ann, Tina Lowrey and Josh Ackerman. The Effect of Phonetic Embodiment on Attitudes towards Brand Names. Presentation at the Special Session on Language at the Association of Consumer Research International Conference, Baltimore MD, Oct 23-26 2014.

Pradnya Joshi, Ann Kronrod, and Tina Lowrey. Sounds Convey Metaphorical Meaning of

Environmentally Friendly Products. Presentation at the Association of Consumer Research

International Conference, Baltimore MD, Oct 23-26 2014.

Kronrod, Ann. The Pragmatics of Strategic Communication. Talk at the Summit of Contributors to Routledge Advances in Communication Series, UT Austin, Texas, April 3-5 2014.

Kronrod Ann and Tina Lowrey. Tastle-Nestle: Phonetic Similarity in Brand Name Innovation. American Association of Advertising International Conference, March 27-29, 2014, Atlanta, Georgia.

Kronrod Ann and Shai Danziger. Wii Will Rock You! Figurative Language in Consumer Reviews for Hedonic and Utilitarian Products. Special Session on Language at Association of Consumer Research International Conference, Oct 3-6 2013, Chicago, IL.

Kronrod Ann, Linguistic Research in Marketing and Consumer Behavior. Lecture at MIS Seminar, School of Communication Arts and Sciences, Michigan State University, Sep 2013.

Kronrod Ann, Tina Lowrey and Joshua Ackerman. Say Cheese: Phonetic Embodiment in Brand Name Processing. American Marketing Association International Conference, August 9-11, 2013, Boston, MA.

Kronrod Ann and Guang-Xin Xie. Vive La (Petite) Différence: The Signaling Effect of Numerical Precision in Green Advertising. American Association of Advertising International Conference, April 4-7, 2013, Albuquerque, New Mexico.

Kronrod Ann and Guang-Xin Xie. Vive La (Petite) Différence! Numerical Precision and Perceptions of a Company’s Competence in Green Advertising. The International Conference of the Society for Consumer Psychology, Feb 28 - March 3, 2013, San-Antonio, Texas

Xie Guang-Xin and Ann Kronrod. Is The Devil In The Details? The Signaling Effect Of Numerical Precision In Environmental Advertising Claims. American Marketing Association Winter Conference, Feb 15-17, 2013, Las-Vegas, Nevada.

Kronrod Ann, Linguistic Research in Marketing and Consumer Behavior. Lecture at MIS Seminar, School of Communication Arts and Sciences, Michigan State University, Nov 2012.

Kronrod Ann and Joel Huber. The Role of Relevance in the Paradox of Annoying but Effective Ads. Association of Consumer Research International Conference, Vancouver, Canada, Oct 6 2012.

Kronrod Ann and Joshua Ackerman. Self-Touch Effects in the Consumption of Experiential Products. Presentation at The Society for Consumer Psychology International Conference, February 16-18, 2012, Las-Vegas.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Go Green! Should Environmental Messages Be So Assertive? Talk at Long Island Univeristy, The School of Business, Marketing Department, January 20, 2012.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Go Green! Should Environmental Messages Be So Assertive? Talk at Michigan State Univeristy, The School of Communication, Department of Advertising and PR, January 9, 2012.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Enjoy! It’s Important! Talk at University of Arizona, The Eller School of Management, Marketing Department, Tucson, October 1, 2011.

Kronrod Ann and Tina Lowrey. Nestle and Tastle: The Effect of Phonetic Similarity in Brand Name Innovation. Association of Consumer Research International Conference, Saint Louis, October 13-16, 2011.

Kronrod Ann and Joshua Ackerman. My Hands are Tied, My Lips are Sealed: Prevented Embodiment Limits Communicational Cooperativeness. Association of Consumer Research International Conference, Saint Louis, October 13-16, 2011.

Kronrod Ann and Joshua Ackerman. The Glance Effect: How Mere Glance at an Object Affects Decision Making. Association of Consumer Research International Conference, Saint Louis, October 13-16, 2011.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Sometimes Consumers want to be Commanded. Association of Consumer Research International Conference, Saint Louis, October 13-16, 2011.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Enjoy! Asertive Language and Hedonic Consumption. Talk at Sloan School of Management, MIT, September 26, 2011.

Kronrod Ann, Grinstein Amir and Wathieu Luc. The Effectiveness of Asertiveness in Hedonic Consumption. The APA International Conference, Consumer Psychology Track, Washington D.C., August 4-7, 2011.

Kronrod Ann and Danziger Shai. Oui to the Wii: The Affective Role of Figurative Language in Online WOM. The Eastern Psychological Association International Conference, March 2011, Boston, MA.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Green Requests: Assertive Language in Environmental Campaigns. Talk at Massachusetts University, Sloan School of Management, Marketing Department, March 21 , 2011.

Kronrod Ann and Ackerman Joshua. My Hands Are Tied – My Lips Are Sealed: Embodiment and Communication Cooperativeness. Talk at Sloan School of Management, Marketing Department, February 28, 2011.

Kronrod Ann and Danziger Shai. Oui to the Wii: The Affective Role of Figurative Language in Online WOM. The Society for Consumer Psychology International Conference, February 25-27, 2011, Atlanta, Georgia.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Green Requests: Assertive Language in Environmental Campaigns. Association of Consumer Research International Conference, Jacksonville, October 7-9, 2010.

Kronrod Ann and Danziger Shai. Oui to the Wii: The Affective Role of Figurative Language in Online WOM. Society for Consumer Psychology International Conference, February 2010, Tampa, FL.

Kronrod Ann, Grinstein Amir and Wathieu Luc. Green Requests: Assertive Language in Environmental Campaigns. Talk at Boston University, March 1, 2010.

TEACHING

Sales and Customer Relations

- Undergraduate level: University of Massachusetts, Lowell (2017-9)

Marketing Principles/Management/Introduction to Marketing

- Undergraduate level: Northeastern University (2015-6)

- Undergraduate, MBA and Executive MBA levels: Ben-Gurion University (2005 to 2009)

- Graduate level: Ben-Gurion University (2006 to 2009).

Consumer Behavior

- Undergraduate: Northeastern University (2016); Boston University (2017); The Hebrew University (2006 to 2010)

- Executive MBA: Ben-Gurion University (2008-9).

Marketing Research

- Undergraduate Level: Boston University (2016-7), The Hebrew University (2004 to 2009)

- Graduate level: Ben-Gurion University (2006 to 2009).

Advertising Management

- Undergraduate level: Michigan State University (2012, 2013, 2014, 2015)

- Online course Undergraduate level: Michigan State University (2014, 2015)

Advertising and Society

- Graduate level: Michigan State University (2013, 2014, 2015)

The Language of Marketing Communication

- Graduate level: Michigan State University (2013, 2014)

Managerial Communication

- Undergraduate and Graduate levels: Ben-Gurion University (2005 to 2007).

Invited Lecturer - Creativity in Business

- MBA level: Marketing New Products course, Ono College. Theme of Lecture: Creativity Templates (2005)

PROFESSIONAL SERVICE

BOOK REVIEWS:

Hudson, Jean (1998). Perspectives on Fixedness: Applied and Theoretical. Lund University Press.

Cook, Guy (2001). The Discourse of Advertising. Routledge, London and NY.

Rue, Yong-Ju and Zhang, Grace Qiao (2008). Request Strategies. John Benjamins.

JOURNAL REVIEWS

Editorial Review Board:

Journal of Consumer Research (JCR)

Journal of Advertising (JA)

International Journal of Advertising (IJA)

Ad Hoc reviewer:

· Journal of Consumer Research (JCR)

· Journal of Marketing Research (JMR)

· Journal of Consumer Psychology (JCP)

· Journal of the Association for Consumer Research (JACR)

· International Journal of Research in Marketing (IJRM)

· Journal of Retailing (JR)

· Journal of Advertising (JA)

· International Journal of Advertising (IJA)

· European Journal of Marketing (EJM)

· Journal of Experimental Psychology: General

· Journal of Product Innovation Management

· Journal of Brand Management

· Journal of Business Research

· Journal of

· Journal of Pragmatics (JoP)

· Association of Consumer Research (ACR)

· Society of Consumer Psychology (SCP)

· European Marketing Academy (EMAC)

· American Marketing Association (AMA)

· Israel Science Foundation – grant application reviewer

PROFESSIONAL EXPERIENCE

2014 – Consultant, George Washington Center for Integrative Medicine, Washington, MD. Services: Marketing Plan, Advertising Strategy, including Creative Brief and solutions.

2014 – Consulting, End The Homelessness Campaign, Michigan USA. Services: Creative Brief and solutions. Identified business problem, advertising objectives, strategic and tactical creative solutions and milestones for future activity in rebranding and repositioning the campaign to attract business partners and change public opinion about the homeless.

2014 – Consultant, Homeopathic Health Services, Israel. Services: Marketing Research and Business Plan Development. Identified Business Mission, Planned and executed market research on perceptions and attitudes towards homeopathy, identified customer needs, performed segmentation decisions, identified positioning, and developed strategic communication plan to expand the business.

2012 - Consultant, TimeClickr International Text Messaging Service, Canada. Service: Marketing Plan, Results: 372% increase in website traffic in the first 11 months after implementation.

2011 – Consulting, Intellifunction Inc. U.S.A. Service: Market Research. Market Research included development, planning, structuring, execution and analysis of a market research survey pertaining to consumer’s habits of sorting mail, paying bills and sorting out junk mail.

2009 – Consulting, TuvalVet veterinary Services, Israel. Service: Marketing Plan, Results: business growth of 247% in the first 2 years and 12% in each consecutive year.

PROFESSIONAL AFFILIATIONS

Association of Consumer Research (ACR)

Society for Consumer Psychology (SCP)

American Marketing Association (AMA)

Marketing Science Institute (MSI)

LANGUAGES

Python text analysis computer language – beginner

English / Hebrew / Russian – fluent

Arabic / French / Italian – basic