Layer Model of Advertising

For Example Drawing comparisons between coke flavours.

Question can be asked about Coca Cola Life and then comparison questions can be asked between different varieties.

1)First question can be in context of opinion/Like quotient of users about different products of brand. For example - Coke.

Comparison question between features of varieties of product of same and different brand- Here coke.

a) First Round of Comparsion.

Question asked about how user feels about coke life say as compared to an earlier or different variety.

b)Second Round of Comparison with more varieties.

Questions such as which flavour is favourite and would like to use on regular basis.

c)Third round of Advertising.

User can be given demo information about the product and demo of product can be given to the users who have shown considerable interest in the product.

While giving demo of product to a person who has shown considerable interest in the product, a small incentive can be provided to him, if user is willing to spend some effort to make it popular in his friends community like repeated sharing of advertisement on facebook and other social networks and increasing like quotient of advertisements.

If demo is not possible, a surprise discount coupon can be given to the user, giving user incentive to buy the product.

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