indepthEmoticonAnalytics

Multiple layered Emotion Analytics of Campaign

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First layer Captcha

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First primary sentiment/emotion is derived corresponding to campaign.

First round of Captcha runs for a short period of time depending on nature of campaign.

For example -

Second Layer Captcha.

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After deriving primary sentiment for the campaign for the campaign via first layer Captcha, second layer captcha runs which measures degree of emotion in greater depth.

For example, if primary sentiment for a shoe sale ad campaign as shown above is cool, three positive emotions are picked such as super cool, Magnificent.

Emotions picked from positive emotion scale is embedded in the Second layer Captcha to determine degree of positivity corresponding to campaign. Intent of choosing emotions on a positive scale is to determine, how positive a user is corresponding to campaign to determine whether it will be good or it will be a superhit.

Sentiment corresponding to media is also derived by measuring its sentiment from social media tools and then results can be compared from those generated by Analytics Captcha.