Resume

EXPERIENCE

October 2021-Present

APCO Worldwide - Associate Director, Digital

•  Serve as client business manager; responsible for regularly communicating project status to client, maintaining 

   project budget, supervising project staff, collaborate with finance department to process contracts and bill clients

•  Serve as digital director for client teams; develop and deliver digital/social strategy plans, create bi-weekly/monthly 

  social content calendars unique to individual social platforms; supervise digital staff

• Manage media lists, develop press releases and pitch to national media and trade magazines

June 2018–October 2021

American Hospital Association (Senior Digital Media Specialist)

• Created the Advancing Health podcast for AHA; responsible for producing, editing, scheduling, and promoting

• Ranked #7 in the Top 60 Healthcare Industry Podcasts list -https://blog.feedspot.com/healthcare_podcasts/

• Develop and execute paid and organic social media campaigns including creating messaging, scheduling and measuring metrics during and post campaign

• Create short videos for internal and external audiences at no cost; work with external vendors to create videos on budget

April 2014–June 2018

American Dental Association (Manager, Digital Content & Writing)

•Oversee the content on the Center for Professional Success (http://success.ada.org)

•Written over 100 articles on various aspects of dental practice management

•Ghostwrite articles and op-eds for state executives and volunteer leaders

September 2012–April 2014

American Society for Clinical Pathology (Web Writer)

• Lead the web team that is charged with all digital content for ASCP

• Online editor for new community site ONELab

• Create, develop, and manage ASCP web pages and affiliate society websites

• Create web copy, scripts, email copy, press releases, and additional promotional material

• Manage and direct social media messaging

July 2011–September 2012

WXIA-TV/Gannett (Area Manager - Social Commerce)

• Digital marketing lead for the daily deal site DealChicken

• Grew email list from 1,667 to over 30,000 registered subscribers

• Executed direct mail campaigns, monitor analytics and maintain record of sales

• Created and oversaw social media messaging for Facebook and Twitter channels totaling over 80,000 fans

• Coordinated graphics creation, digital ad buys and radio ad buys with $100,000 budget

July 2010–July 2011

Georgia Gwinnett College (Public Affairs Specialist)

• Worked with internal clients to construct websites for different areas of the college

• Created content for web pages including stories, images and video

• Made websites more visible and accessible using SEO and following Section 508 guidelines

• Developed guidelines for recording and archiving multimedia packages

February 2010–July 2011

CNN (Associate Producer/Social Media Analyst - Freelance)

• Wrote content for CNN.com and CNN iReport including feature stories, blog posts, tweets and Facebook updates

• Evaluated the daily web analytics on CNN.com and summarized the day’s most popular stories

• Monitored over 375 Twitter feeds and 60+ Facebook fan pages owned, operated and affiliated with CNN

• Documented the effectiveness of social media outreach in drawing traffic to CNN and CNN.com

• Worked with User Experience department to develop a social media strategy for maintaining consistent messaging

August 2009–December 2009

WNEG-TV (Producer - Internship)

• Produced, wrote, and reported for the series “Harvesting Health” which aired on WNEG-TV

• Wrote print stories to accompany segments on the web

• Used Final Cut Pro to edit segments for air

September 2008–May 2010

University of Georgia (Graduate assistant)

• Served as digital marketing lead for health and medical journalism program at the University of Georgia

• Developed strategies for creating consistent messaging in outreach and recruitment campaigns

• Used web analytics to monitor and document web traffic for the health and medical journalism program at UGA

EDUCATION

University of Georgia, Athens, GA

Master of Arts in Journalism and Mass Communication

Health and Medical Journalism Concentration

May 2010

Morehouse College, Atlanta, GA

Bachelor of Science in Biology

December 2007

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SKILLS

Internet

• Expert user of third-party social media applications (Khoros, Sprout, Spredfast, HootSuite, TweetDeck, etc.)

• Monitor web analytics using Adobe Omniture, ExactTarget, Google Analytics, TalkWalker

• Adept user of social networking sites and apps (Twitter • Facebook • Instagram • YouTube • Linkedin • TikTok)

Computer

• Web building using HTML, CSS 

• Mac and PC proficient

• Skilled at several media-making programs (Audacity • Adobe Suite • Final Cut Pro • GarageBand •)

• Microsoft Office (Word • Excel • PowerPoint • Publisher • Outlook)

• Content Management Systems (CMS) - Syscom, Citrix, Joomla, SiteExecutive, NewsMaker, Sitefinity, Wordpress

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CERTIFICATIONS

August 2014 - ICAgile Certified Professional

November 2013 - Customer Experience Management (CEM) - Strativity