I am an accomplished digital content strategist and manager with over a decade of experience in leading digital initiatives for prominent organizations. I have a proven track record of driving engagement, brand awareness, and audience growth through innovative digital strategies. I am seeking an opportunity to return to an in-house position.
At APCO Worldwide, I have served as an associate director of corporate and digital communications overseeing client projects and managing digital teams. I lead the development and execution of comprehensive digital and social media strategies, including content creation, influencer campaigns, and media outreach. As a supervisor, I effectively managed budgets, staff, and project timelines to deliver exceptional results.
As senior digital media Specialist at the American Hospital Association, I pioneered the creation of the AHA Advancing Health podcast, managing all aspects from production to promotion. Other achievements include the development and execution of impactful social media campaigns to increase COVID vaccine uptake and increase access to PPP for health care providers. I also oversaw marketing for the organization, leveraging paid and organic tactics to achieve and surpass KPIs. I personally produced compelling video content for the organization and I worked in collaboration with external vendors to develop high quality long-form video content to enhance the organization's online presence and elevate engagement at their annual meeting.
Previous roles at prestigious organizations include the American College of Cardiology, American Dental Association, and American Society for Clinical Pathology. At these organizations I further honed expertise in digital content management, web analytics, and project coordination. I led website redesign projects, optimized SEO strategies, and implemented Agile project management methodologies to drive efficiency and effectiveness.