BOOK Chapters

[60] Almeida, F. L., Morais, J. C., & Santos, J. D. (2026). Introduction. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Business Sustainability: Innovation in Entrepreneurship & Internationalisation - Proceedings of ISPGAYA 2024 (vol II) (pp. v-x). Proceedings of ISPGAYA International Congress 2024, 24-25 October 2023, Vila Nova de Gaia, Portugal. Springer Cham.

[59] Almeida, F. L., Morais, J. C., & Santos, J. D. (2026). Introduction. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Business Sustainability: Innovation in Entrepreneurship & Internationalisation - Proceedings of ISPGAYA 2024 (vol I) (pp. v-x). Proceedings of ISPGAYA International Congress 2024, 24-25 October 2023, Vila Nova de Gaia, Portugal. Springer Cham.

[58] Liberato, P., Liberato, D., Martins, T., Sousa, B. B., & Santos, J. D. (2026). Marketing Strategies: Fostering Digital Hosting in Tourism Destinations. In Bruno Barbosa Sousa and José Duarte Santos (Eds.) (2026). Digital Marketing Advanced in Tourism: Theoretical Bases and Applications (pp. 221-250). Emerald Publishing. https://doi.org/10.1108/978-1-83708-786-020261008

[57] Oliveira, S., Sousa, B. B., Santos, J. D., & Pires, P. B. (2026). The Use of Content Marketing through LinkedIn Company Pages by Portuguese Tour Operators. In Bruno Barbosa Sousa and José Duarte Santos (Eds.) (2026). Digital Marketing Advanced in Tourism: Theoretical Bases and Applications (pp. 185-220). Emerald Publishing. https://doi.org/10.1108/978-1-83708-786-020261007

[56] Sousa, B. B., & Santos, J. D. (2026). Preface. In Bruno Barbosa Sousa and José Duarte Santos (Eds.) (2026). Digital Marketing Advanced in Tourism: Theoretical Bases and Applications (pp. xix-xxii). Emerald Publishing. https://doi.org/10.1108/978-1-83708-786-020261013

[55] Pires, P. B., & Santos, J. D. (2025). Navigating Digital Persuasion: Strategies in Green Cosmetic Social Media. In Jorge Remondes (Ed.), Cases on Social Media Marketing Engagement Tactics (pp. 61-96). IGI Global. http://doi.org/10.4018/979-8-3373-2357-2.ch003

[54] Pires, P. B., Santos, J. D., & Torres, A. I. (2025). Hyper-Personalised Marketing with Generative AI and Predictive Models: A Systematic Review. In Alberto Rosário and Anna Carolina Boechat (Eds.), Adapting Global Communication and Marketing Strategies to Generative AI (pp. 79-112). IGI Global. https://doi.org/10.4018/10.4018/979-8-3373-2502-6.ch004

[53] Pires, P. B., & Santos, J. D. (2025). Navigating Global Markets Through Digital Internationalization Strategies: Catalysing Portuguese Firms' Global Expansion. In Sandrina Francisca Teixeira and Jorge Remondes (Eds.), Marketing Strategies for the Internationalization of Businesses and Brands (pp. 145-180). IGI Global. https://doi.org/10.4018/979-8-3373-1787-8.ch005

[52] Santos, J. D., Sousa, B. B., & Pires, P. B. (Eds.) (2025). Preface. In José Duarte Santos, Bruno Barbosa Sousa and Paulo Botelho Pires (Eds.), Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets (pp. v-vii). Springer. [Scopus]. 

[51] Pires, P. B., & Santos, J. D. (2025). ProUban Apparel Brand: Functional Apparel - Internationalization Through Digital Media. In Sara Santos, José Duarte Santos & Inês Veiga Pereira (Eds.) (2025). Cases on Effective Digital Marketing for Competitive Organizations (pp. 311-366). IGI Global. https://doi.org/10.4018/979-8-3693-5395-0.ch010 [Scopus]. 

[50] Santos, S., Santos, J. D., Pires, P. B., & Pereira, I. V. (2025). Preface. In Sara Santos, José Duarte Santos & Inês Veiga Pereira (Eds.) (2025). Cases on Effective Digital Marketing for Competitive Organizations (pp. xii-xvi). IGI Global. [Scopus]. 

[49] Pires, P. B., Santos, J. D., & Pereira, I. V. (2025). Marketing: History and Development of Its Definition. In M. Khosrow-Pour, D. B. A. (Ed.), Encyclopedia of Information Science and Technology, Sixth Edition. Advance online publication. https://doi.org/10.4018/978-1-6684-7366-5.ch059

[48] Pires, P. B., Santos, J. D., & Pereira, I. V. (2025). Artificial Neural Networks: History and State of the Art. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, Sixth Edition. Advance online publication. https://doi.org/10.4018/978-1-6684-7366-5.ch037

[47] Torres, A. I., Paulo, D. L. S., Santos, J. D., & Pires, P. B. (2024). Return on AI: Mapping and Exploring ROI, (In)Tangible Measures. In José Duarte Santos, Paulo Botelho Pires & Nicola Grigoriou (Eds.), Leveraging AI for Effective Digital Relationship Marketing (pp. 353-383). IGI Global. http://doi.org/10.4018/979-8-3693-5340-0.ch012 [Scopus]. 

[46] Santos, J. D., Pires, P. B., & Grigoriou, N. (2024). Preface. In José Duarte Santos, Paulo Botelho Pires & Nicola Grigoriou (Eds.), Leveraging AI for Effective Digital Relationship Marketing (pp. xiv-xxi). IGI Global. [Scopus] 

[45] Almeida, F. L., Morais, J. C., & Santos, J. D. (Eds.) (2024). Introduction. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Digital Sustainability: Inclusion and Transformation - Proceedings of ISPGAYA 2023 (pp. 1-6). Springer Cham. [Scopus] [Web of Science]

[44] Almeida, F. L., Morais, J. C., & Santos, J. D. (Eds.) (2024). Preface. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Digital Sustainability: Inclusion and Transformation - Proceedings of ISPGAYA 2023 (p. v). Springer Cham. [Scopus] 

[43] Santos, J. D., Sousa, B., & Pires, P. B. (2024). Internal Marketing Supported by Digital Marketing. In Paulo Botelho Pires, José Duarte Santos and Inês Veiga Pereira (Eds.), Digital Marketing: Analyzing its Transversal Impact (pp. 215-234). CRC Press. https://10.1201/9781003384960-15

[42] Pires, P. B., Santos, J. D., & Silva, R. (2024). Relationship Marketing in the Age of Digital Marketing. In Paulo Botelho Pires, José Duarte Santos and Inês Veiga Pereira (Eds.), Digital Marketing: Analyzing its Transversal Impact (pp. 131-156). CRC Press. 

[41] Trzaskowska, A. M., Pires, P. B., & Santos, J. D. (2024). The Digital Research Revolution. In Paulo Botelho Pires, José Duarte Santos and Inês Veiga Pereira (Eds.), Digital Marketing: Analyzing its Transversal Impact (pp. 67-90). CRC Press. 

[40] Pires, P. B., & Santos, J. D., & Pereira, I. V. (2024). Preface. In Paulo Botelho Pires, José Duarte Santos and Inês Veiga Pereira (Eds.), Digital Marketing: Analyzing its Transversal Impact (pp. iii-v). CRC Press. 

[39] Pires, P. B., Morais, C., Delgado, C., & Santos, J. D. (2024). Purchase Intention of Sustainable Fashion: The Relationship With Price. In Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis and Vasileios Ismyrlis (Eds.), Driving Green Marketing in Fashion and Retail (pp. 95-111). IGI Global. https://doi.org/10.4018/979-8-3693-3049-4.ch006 [Scopus]. 

[38] Pires, P. B., & Santos, J. D. (2024). Online Store Selection: Identifying the Constructs. In Luis Matosas-Lopez (Ed.), The Impact of Digitalization on Current Marketing Strategies (pp. 57-77). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83753-686-320241004 [Scopus]. 

[37] Almeida, F. L., Morais, J. C., & Santos, J. D. (2023). Introduction. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Multidimensional Sustainability: Transitions and Convergences - Proceedings of ISPGAYA 2022 (pp. vii-xi). [Scopus]. 

[36] Almeida, F. L., Morais, J. C., & Santos, J. D. (2023). Preface. In Fernando Luís Almeida, José Carlos Morais and José Duarte Santos (Eds.), Multidimensional Sustainability: Transitions and Convergences - Proceedings of ISPGAYA 2022 (p. v). [Scopus]. 

[35] Silva, R. J., Pires, P. B., Delgado, C., & Santos, J. D. (2023). Intra-Hospital Virtual Communities and Well-Being of Cancer Patients: Impact of Features on Healthcare Relationships. In Inês Veiga Pereira, Paulo Botelho Pires and José Duarte Santos (Eds.), Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs (pp. 24-47). IGI Global. https://doi.org/10.4018/978-1-6684-8984-0.ch002 [Scopus]. 

[34] Pereira, I. V., Pires, P. B., & Santos, J. D. (2023). Preface. In Inês Veiga Pereira, Paulo Botelho Pires and José Duarte Santos (Eds.), Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs (pp. xiv-xvii). IGI Global. [Scopus]. 

[33] Pires, P. B., & Santos, J. D. (2023). Artificial Neural Networks and Discrete Choice Models: Sales Forecast in Supermarket Products. In José Duarte Santos, Inês Veiga Pereira and Paulo Botelho Pires (Eds.), Management and Marketing for Improved Retail Competitiveness and Performance (pp. 236-231). IGI Global. https://doi.org/10.4018/978-1-6684-8574-3.ch012 [Scopus]. 

[32] Santos, J. D., Pereira, I. V., & Pires, P. B. (2023). Preface. In José Duarte Santos, Inês Veiga Pereira and Paulo Botelho Pires (Eds.), Management and Marketing for Improved Retail Competitiveness and Performance (pp. xv-xix). IGI Global. [Scopus]. 

[31] Morais, C. F., Pires, P. B., Delgado, C., & Santos, J. D. (2023). Intention to Purchase Sustainable Fashion: Influencer and Worth-of-Mouth Determinants. In Theodore Tarnanidis, Evridiki, Papachristou, Michail Karypidis and Vasileios Ismyrlis (Eds.), Social Media and Online Consumer Decision Making in the Fashion Industry (pp. 160-185). IGI Global. https://doi.org/10.4018/978-1-6684-8753-2.ch010 [Scopus]. 

[30] Pires, P. B., & Santos, J. D. (2023). Artificial Intelligence and Marketing - Progressive or Disruptive Transformation?: A review of the literature. In Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira and Ana Isabel Torres (Eds.), Confronting Security and Privacy Challenges in Digital Marketing (pp. 95-118). IGI Global. https://doi.org/10.4018/978-1-6684-8958-1.ch005 [Scopus]. 

[29] Pires, P. B., & Santos, J. D. (2023). Digital Marketing Perspectives: Challenges and Opportunities Raised by Technology. In Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira and Ana Isabel Torres (Eds.), Confronting Security and Privacy Challenges in Digital Marketing (pp. 1-27). IGI Global. https://doi.org/10.4018/978-1-6684-8958-1.ch001 [Scopus]. 

[28] Pires, P. B., Santos, J. D., Pereira, I. V., & Torres, A. I. (2023). Preface. In Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira and Ana Isabel Torres (Eds.), Confronting Security and Privacy Challenges in Digital Marketing (pp. xiv-xix). IGI Global. [Scopus]. 

[27] Rodrigues, A. C., Pires, P. B., Delgado, C., & Santos, J. D. (2023). Green Cosmetics: Determinants of Purchase Intention. In Iza Gigauri, Maria Palazzo and Maria Antonella Ferri (Ed.), Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 41-67). IGI Global. https://doi.org/10.4018/978-1-6684-8681-8.ch003 [Scopus]. 

[26] Santos, J. D., & Mayer, S. (2022). Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo. In Information Resources Management Association (Coord.), Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture (pp. 1201-1217). IGI Global. https://doi.org/10.4018/978-1-6684-6307-9.ch064

[25] Santos, J. D., Pereira, I. V., & Passos, M. (2022). The Concept of Sustainability Supported by Green Marketing in Digital Communication Applied to Textile Fashion. In José Duarte Santos and Bruno Miguel Sousa (Eds.), Promoting Organizational Performance Through 5G and Agile Marketing (pp. 96-121). IGI Global. https://doi.org/10.4018/978-1-6684-5523-4.ch006 [Scopus]. 

[24] Santos, J. D., Rodrigues, L., & Lourenço, J. M. (2022). The Potential of 5G Technology Applied to Tourism Marketing. In José Duarte Santos and Bruno Miguel Sousa (Eds.), Promoting Organizational Performance Through 5G and Agile Marketing (pp. 28-41). IGI Global. https://doi.org/10.4018/978-1-6684-5523-4.ch002 [Scopus]. 

[23] Santos, J. D., & Sousa, B. M. (2022). Preface. In José Duarte Santos and Bruno Miguel Sousa (Eds.), Promoting Organizational Performance Through 5G and Agile Marketing (pp. xiii-xvi). IGI Global. [Scopus]. 

[22] Lima, A., Santos, J. D., & Anjos, I. (2022). Omni-Channel Challenges and Opportunities for Profitable Customer Relationship. In José Duarte Santos (Ed.), Sales Management for Improved Organizational Competitiveness and Performance (pp. 204-226). IGI Global. https://doi.org/10.4018/978-1-6684-3430-7.ch011 

[21] Santos, J. D. (2022). Preface. In José Duarte Santos (Ed.), Sales Management for Improved Organizational Competitiveness and Performance (pp. xvi-xx). IGI Global. 

[20] Santos, J. D. (2022). The role of social shopping in the growth of social commerce. In Pedro Mendonça da Silva e Sandrina Teixeira (Eds.), Digital Marketing Trends (pp. 35-38). CEOS Publicações. ttps://doi.org/10.56002/ceos.0010ch

[19] Santos, J. D., & Duarte, P. C. (2021). A influência dos portais imobiliários no processo de decisão de compra. In Sandrina Teixeira, Aron Batista e Gilson Porto Jr. (Orgs.), Marketing Digital: Estudos e Pesquisas (pp. 17-58). Efeito Sete Publicações. 

[18] Santos, J. D., & Castelo, P. J. (2021). The Adoption of a CRM Strategy Based on the Six-Dimensional Model: A Case Study. In José Duarte Santos (Ed.), Cases on Digital Strategies and Management Issues in Modern Organizations (pp. 255-270). IGI Global. https://doi.org/10.4018/978-1-7998-1630-0.ch011

[17] Pires, P., Barros, A., & Santos, J. D. (2021). THEIA - Thermal Insulation: A Business Strategy. In José Duarte Santos (Ed.), Cases on Digital Strategies and Management Issues in Modern Organizations (pp. 119-149). IGI Global. https://doi.org/10.4018/978-1-7998-1630-0.ch006

[16] Santos, J. D. (2021). Preface. In José Duarte Santos (Ed.), Cases on Digital Strategies and Management Issues in Modern Organizations (pp. xiii-xvi). IGI Global.

[15] Singh, S., & Santos, J. D. (2021). Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres - A B2B Context. In Surabhi Sing (Ed.), Adoption and Implementation of AI in Customer Relationship Management (pp. 115-126). IGI Global. https://doi.org/10.4018/978-1-7998-7959-6.ch007

[14] Pereira, I. V., Santos, J. D., & Carvalho, I. N. (2021). Colour Theory in Healthcare Corporate Identity. In José Duarte Santos and Inês Veiga Pereira (Eds.), Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (pp. 168-187). IGI Global. http://doi.org/10.4018/978-1-7998-7263-4.ch008 [Scopus]. 

[13] Pereira, I. V., Santos, J. D., & Carvalho, I. N. (2021). Preface. In José Duarte Santos and Inês Veiga Pereira (Eds.), Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (pp. xvi-xix). IGI Global. [Scopus]. 

[12] Santos, J. D., & Mayer, S. (2020). Social Networks and Cultural Differences: Adidas's Case on Twitter and Sina Weibo. In Patrick Kanyi Wamuyu (Ed.), Analyzing Global Social Media Consumption (pp. 121-137). IGI Global. http://doi.org/10.4018/978-1-7998-4718-2.ch007 [Scopus]. 

[11] Santos, J. D., Castelo, J. P., & Almeida, F. (2020). Critical Success Factors in a Six Dimensional Model CRM Strategy. In Mehdi Khosrow-Pour (Ed.), Encyclopedia of Organizational Knowledge, Administration, and Technology (pp. 2105-2118). IGI Global. http://doi.org/10.4018/978-1-7998-3473-1.ch145 [Scopus]. 

[10] Roque, J., Santos, J. D., Simões, J., & Almeida, F. (2020). Exploring the Organizational and Technological Implications on Strategic Business Model Change: A Case Study of One Electronic Marketplace. In Georgette Andraz, Helder Carrasqueira, Rosaria Pereira and Rita Baleiro (Eds.), Dynamic Strategic Thinking for Improved Competitiveness and Performance (pp. 28-51). IGI Global. http://doi.org/10.4018/978-1-7998-4552-2.ch002 

[9] Santos, J. D., & Lima, O. S. (2019). Preface. In José Duarte Santos and Óscar Lima Silva (Eds.), Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (pp. xiii-xvi). IGI Global. 

[8] Alves, G., & Santos, J. D. (2019). Ligação relacional do consumidor de moda: caso Micaela Oliveira. In Paula Rodrigues (Coord.), Marketing aplicado à moda portuguesa (pp. 245-261). Chiado Books. 

[7] Alves, G., & Santos, J. D. (2019). Marketing relacional. In Paula Rodrigues (Coord.), Marketing aplicado à moda portuguesa (pp. 95-117). Chiado Books. 

[6] Santos, J. D., & Almeida, F. (2018). Marketing and Technologies Platforms in Smart F-Store. In Nilanjan Ray (Ed.), Managing Diversity, Innovation, and Infrastructure in Digital Business (pp. 139-159). IGI Global. http://doi.org/10.4018/978-1-5225-5993-1.ch007 

[5] Santos, J. D., & Castelo, J. P. (2018). The six dimensions on adoption of a CRM strategy. In In Lee (Ed.), Diverse Methods in Customer Relationship Marketing and Management (pp. 17-43). IGI Global. http://doi.org/10.4018/978-1-5225-5619-0.ch002 [Scopus]. 

[4] Monteiro, J., Santos, J. D., & Almeida, F. (2015). The Involvement of New Ideas in Products and Services Innovation: A Technological Approach. In Information Resources Management Association (Coord.), Economics: Concepts, Methodologies, Tools, and Applications (pp. 1608-1624). IGI Global. http://doi.org/10.4018/978-1-4666-8468-3.ch085 [Scopus]. 

[3] Monteiro, J., Santos, J. D., & Almeida, F. (2015). The Involvement of New Ideas in Products and Services Innovation: A Technological Approach. In George Leal Jamil, Sérgio Maravilhas Lopes, Armando Malheiro da Silva and Fernanda Ribeiro (Eds.), Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation (pp. 159-176). IGI Global. http://doi.org/10.4018/978-1-4666-7536-0.ch009 [Scopus]. 

[2] Almeida, F., Santos, J. D., & Monteiro, J. A. (2014). How to Adopt an Open Innovation 2.0 Strategy in Small Business Companies. In Daniele Schiliro (Ed.), Design a Pattern of Sustainable Growth. Innovation, Education, Energy and Environment (pp. 33-50). ASERS Publishing. 

[1] Almeida, F., Monteiro, J. A., & Santos, J. D. (2014). New Product Launch. In Praveen Gupta and Brett E. Trusko (Eds.), Global Innovation Science Handbook (pp. 763-783). McGraw-Hill Professional Publishing. ISBN: 978-0-07-183110-9.