2. other experience

(1) UX/IT related conference

1) volunteer: [Google Korea]

• (focus: general engineering) Women Techmaker 2014
• (focus: Android, Chromecast, Google Play) Google Developers Summit 2014
• (focus: ad platform) AdSense OPG Korean Blogger Event 2014
• (focus: YouTube case study) YouTube Pulse in Seoul 2013
• (focus: Android, G+, YouTube) KR Mobile Week 2013
• (focus: Web) Korea Webmaster Conference 2013

2) attendee:

• (focus: Web) [Google Korea] Korea Webmaster Conference 2014
  • (focus: start-up) [besuccess] belaunch 2014
• (focus: cloud computing, security) [Google Korea] "2013 Internet Openness Forum: Cloud Innovation and Security"
• (focus: contents) [Ministry of Science] "Smart Contents Conference 2013"
• (focus: UX, big data, platform) [SK planet] Tech Planet 2012
• (focus: service design) [FRUM] Small and Medium/Specialized Hospital Service Design Seminar
• (focus: UX) [UPA Korea] "2011 UX-ability: UX Value in Soft Power Era"
• and more [link: conference, lecture]

(2) marketing

1) [Northwestern Memorial Hospital] marketing research intern for nationally-ranked academic medical center hospital located in downtown Chicago, Illinois

• competitive research: performed competitive research about robotic surgery Web exposures of 10 hospitals
• content creation: wrote radio talk show ad
• tool utilization: evaluated performance of the hospital’s website using Google Analytics

2) [International Student Association Committee of Calvin College] elected marketing lead for annual international cultural showcases in 2005 and 2006

• marketing leadership: led marketing campaigns resulting in two sold-out shows with 2,000+ combined audience
  • example of marketing materials [please download all 3 files in the same folder and play MS PowerPoint in slide mode: PowerPoint, video, music]

3) [Walgreens via Marketing Werks] brand ambassador of nationwide educational marketing campaigns for Walgreens in the East Coast of the U.S.

• customer engagement: effectively interacted with local residents (80+ people/day) from variety of ethnic backgrounds by providing community service for America’s largest pharmacy chain to build customer loyalty
• system management: managed IT systems for data collection, maintenance, temp staff education
• system improvement: reduced inaccurate measurement of height and weight (20→0/day) in health screenings

4) [Huntington National Bank] marketing intern for Huntington Bancshares, Inc.'s banking affiliate in Grand Rapids, Michigan

• content creation: wrote newsletter contents for people who would need home loans
• design improvement: redesigned internal document

(3) financial market (i.e. Wall Street)

1) [Calvin College] NYSE, Goldman Sachs, Merrill Lynch, JPMorgan Chase, law firms [link: sample #1, #2, #3]

(4) fun

1) [Lake Michigan Credit Union] modeling [link: sample #1, #2]

2) [Disney World Epcot] personalization [link: sample]