BA 460 International Marketing

International Marketing Links:

Advertising Age (Global News) - http://adage.com/section/global-news/642

American Management Association - http://www.marketingpower.com/Pages/default.aspx

BNET - The go-to place for management - http://www.bnet.com/

Break-Even Analysis - http://connection.cwru.edu/mbac424/breakeven/BreakEven.html

China Business Handbook - http://export.gov/china/build/groups/public/@eg_cn/documents/webcontent/eg_cn_055956.pdf

Gar Reynolds (Branding) - http://www.garrreynolds.com/Branding/index.html

Geert Hofstede Cultural Dimensions - http://geert-hofstede.com/dimensions.html

Intrabrand Best Global Brands - http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

Marieke de Mooij, Global Marketing - http://www.mariekedemooij.com/

Starbucks Marketing Strategy - http://www.voteforus.com/starbucksmarketingstrategy.html

Foreign Trade Statistics - http://www.census.gov/foreign-trade/index.html