BA 611 Strategic Marketing Management

Strategic Marketing Links:

Advertising Age - http://adage.com/

American Marketing Association - https://www.ama.org/

BNET - The go-to place for management - http://www.bnet.com/

Break-Even Analysis - http://www.myaccountingcourse.com/financial-ratios/break-even-point

Gar Reynolds (Presentation Tips) - http://www.garrreynolds.com/preso-tips/

Geert Hofstede Cultural Dimensions - https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/

Marieke de Mooij, Global Marketing - http://www.mariekedemooij.com/

Price Elasticity - https://hbr.org/2015/08/a-refresher-on-price-elasticity

Starbucks Marketing Strategy - http://www.voteforus.com/starbucksmarketingstrategy.html

Foreign Trade Statistics - http://www.census.gov/foreign-trade/index.html

We Are Social Digital Report - https://wearesocial.com/digital-2020