BA260 Fundamentals of Marketing
Marketing Links:
Advertising Age - http://adage.com/
American Management Association - http://www.marketingpower.com/Pages/default.aspx
BNET - The go-to place for management - http://www.bnet.com/
Break-Even Analysis - http://www.myaccountingcourse.com/financial-ratios/break-even-point
Gar Reynolds (Presentation Tips) - http://www.garrreynolds.com/preso-tips/
Geert Hofstede Cultural Dimensions - https://geert-hofstede.com/national-culture.html
Marieke de Mooij, Global Marketing - http://www.mariekedemooij.com/
Starbucks Marketing Strategy - http://www.voteforus.com/starbucksmarketingstrategy.html
Foreign Trade Statistics - http://www.census.gov/foreign-trade/index.html