BA260 Fundamentals of Marketing

Marketing Links:

Advertising Age - http://adage.com/

American Management Association - http://www.marketingpower.com/Pages/default.aspx

BNET - The go-to place for management - http://www.bnet.com/

Break-Even Analysis - http://www.myaccountingcourse.com/financial-ratios/break-even-point

Gar Reynolds (Presentation Tips) - http://www.garrreynolds.com/preso-tips/

Geert Hofstede Cultural Dimensions - https://geert-hofstede.com/national-culture.html

Marieke de Mooij, Global Marketing - http://www.mariekedemooij.com/

Starbucks Marketing Strategy - http://www.voteforus.com/starbucksmarketingstrategy.html

Foreign Trade Statistics - http://www.census.gov/foreign-trade/index.html