Neologisms - Words I've coined/developed through my research

transcorporeal identification - "the sharing of symbolic and material substance between human and nonhuman life" p. 340

womanature - "a strategic conflation that attends to the gendered nature of environmental care embedded in the trope of Mother Nature" p. 340

Bloomfield, E. F. (2021): Transcorporeal Identification and Strategic Essentialism in Eco-Horror: mother!’s Ecofeminist Rhetorical Strategies. Environmental Communication, 15(3), 339-352. DOI: 10.1080/17524032.2020.1833059

separators - "Those who primarily use strategies of rejection are called separators because their motivation behind rejection is rooted in a perceived conflict between environmentalism and Christian values that separates them into opposing forces" p. 4

bargainers - "Those who primarily use strategies of modifcation are called bargainers because their motivation behind modification is to borow aspects and features of environmental arguments and environmental science to blend with their religious values" p. 4

harmonizers - "The harmonizers represent an interpretaion and performance of the Christian identity that is not deterministic of negative attitudes toward climate change" p. 4

Bloomfield, E. F. (2019). Communication Strategies for Engaging Climate Skeptics: Religion and the Environment. Routledge.

neoliberal piety - "an organizing framework that enacts economic rituals and protects neoliberal values and market autonomy by framing them as natural and moral" p. 321

Bloomfield, E. F. (2019). The rhetoric of Energy Darwinism: Neoliberal piety and market autonomy in economic discourse. Rhetoric Society Quarterly, 49(4), 320-341. DOI: 10.1080/02773945.2019.1634831

rhetorical constellations - consider "the scene and all the agents in the scene as being in mutually constitutive relationships, requiring modification of both systems and the people that create and support them to change the overall shape" p. 409

Bloomfield, E. F. (2019). Rhetorical constellations and the inventional/intersectional possibilities of #MeToo. Journal of Communication Inquiry, 43(4). 394-414. DOI: 10.1177/0196859919866444

Descriptions of my current research initiatives

Collaborative research

-how climate change and science denial circulates online with Dr. Denise Tillery

-the importance of metaphors and language in public perceptions of machine-learning with Dr. Paul La Plante

-the role of identification and group dynamics in climate change conversations with Dr. Lyn Van Swol

Personal research

-storytelling as a communication strategy for scientific controversies

-the role of religious rhetoric in the anti-vaccine movement

-rhetorical analyses of creation museums and material creationist rhetoric

"An idea that is not dangerous is unworthy of being called an idea at all." - Oscar Wilde