How To Attract Millennials To Corporate Events

In the year 2017, millennials made up 22%, of the US population alone! And this is just the USA we are talking about. From internees to executives to assistant managers, however, the hierarchy is in your organization millennials make up a huge chunk of organization's employees.

Interesting statistics show that in the year 2014, approximately 36 % of the US workforce belonged to the generation we call "millennials". By the year 2020, 46 % of the US workforce will constitute millennials.

Considering statistics and the growing corporate sphere, organizations and event companies, should focus on events that tend to attract generation Y. Expert event companies that specialize in corporate events planning are doing just that! Organizing events that tend to focus on millennials!

attract millennials to corporate events

Attract Millennials To Corporate Events

Here’s what millennials are looking for in corporate events:

Technology

Millennials were born in an era of technology so no surprises that they'd want the events they attend to include a lot of it. And not just that, the more technologically advanced your event turns out to be, the more the millennials will feel home:

  • Do not charge Wi-Fi users and attest the bandwidth to see that it can accommodate numerous attendees without being a hassle.
  • Provide attendees charging slots and stations. Opt for handing out battery chargers that have your company’s logo on them.
  • Go green technologically; Since going green has become an essential part of events, instead of material collateral for registration, opt for mobile event apps and different types of electronic giveaways not only do they help with marketing, but technology obsessed millennials will have a lovely time too.

Social Media

It’s the era of social media, so if you were planning to send invitations through emails. DON’T! To attract millennials to corporate events you’re organizing, you need to opt for invitations through social media which is just as good for spreading the news about the event by generating promotions.

Use social media platforms to increase your audience and attendees many fold. Some tips to generate an audience include:

  • Use different hashtags on Twitter to attract a global audience to your event
  • Use images on Facebook for greater engagement.
  • For LinkedIn build your community through regular posts

Follow Trends

To convey to the millennials that they're important and your events revolve around them, follow trends that the millennials are familiar with, keeping them hooked to the event and also entertained. For example; Innovators have allowed attendees to change their voices at events, by using a cell phone as a microphone or by allowing a microphone to be bounced around the area making it seem like a hot potato.

Provision of real time information is gaining a lot of fame among millennials. The technology allows organizers and managers of the event to send the attendees to push notification when they walk by particular spaces within the venue. It will enable them to access knowledge about a vendor or a certain aspect of the event e.g. such as a presentation starting in a while.

Get the Game ON!

Depending upon the type of corporate event you’re organizing is sure to include some games at the events. Everyone loves to roll up their sleeves for competition! By inclusion of games in events, your events will have innovations, trend and technology all in one.

  • Give everyone a chance to network by working in pairs to get jobs and tasks done. Be it a scavenger hunt or dumb charade, offer creative networking opportunities outside the conference room.
  • Work with your event’s guest’s speakers to devise games that could keep millennials hooked and interested.

Conclusion

When organizing events focused on millennials, it is important to remind oneself about the era in which Millennials were born. The technology explosion, the realm of virtual connectivity and emerging social media trends, that's what millennials are all about.

By providing those opportunities that help them make impactful connections, and allowing them to create an experience that is authentic even if virtual, employers are showing millennials they matter.

Experts dealing with corporate events are the best bet when it comes to organizing events focused on millennials. Just let them know your ideas, and they're bound to create something that leaves you wishing you were a millennial!