Immersive communicationCommunication, like the atmosphere itself, is ubiquitous and essential for humans, and, with the development of new technologies, such as ubiquitous network, big data, 3D printing, virtual reality, and artificial intelligence, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. New research paradigm incorporates new features and factors of communication and a new theoretical framework named “immersive communication.” Pointing out that communication today has moved beyond the bidirectional mass communication of “the second media age” to ubiquitous, immersive communication in “the third media age,” the author discusses the definition, characteristics, information structure, and models of immersive communication.We feel that communication is becoming more and more ubiquitous and omnipresent; we are more and more closely integrated with the media, and recognize that a new mode of communication is greatly changing our way of life. It seems that we are returning to the original state of human existence, going in a circle from the end to the starting point. We have gone from direct face-to-face information and emotional communication between individuals, to using media as a communication interface, to the invisible and even disappearing interface, and now we return to the original starting point of “direct” communication.