Project Brief

Description

Digital Experience Design is a course offered at Kendall College of Art and Design of Ferris State University. This responsive site contains all the completed deliverables for the Fall 2014 section . It can be viewed on a smart phone, tablet, or PC web browser.

Project Scope

A Day In The Life…. of a KCAD college student in the year 2017. A cross disciplinary course where industrial Design, Collaborative Design and Digital Media students collaborate on an integrated, user-experience design problem in the digital realm. They will concept modular digital products, accessories and integrated systems that will provide maximum utility for a KCAD Digital and Traditional Media student in the year 2017.

Approach

A user-experience designer understands that products are only one component in their customer’s complex life experience. They are never isolated from that. So we are really creating a product story that will fit into and affect the on-going narrative of the home, work, personal and school day of a student.

Project Deliverables

  • Research
  • Interviews
  • UX Stories
  • Feature Matrix
  • Ideation Sketches
  • Storyboards
  • Feedback
  • Presentation Site

Name For Product Line

  • Infinity MoDE - Modular Digital Education

Chronological Touch Points

(Where the user, world and technology intersect)

Anticipate 6-10 storyboards for each

  • Commute
  • Studio Classroom
  • Gen Ed / Art History Classroom
  • Extended time between classes
  • Social/personal out of home
  • Home work & sleep time

Physical Touch Points

  • Digital devices
  • OS and GUI
  • Carry case and clothing
  • School classroom work space
  • School between-class space
  • Home work space

Design Drivers

The 3 drivers of user experience design for this project are:

  • Aesthetics: the visceral audience reaction to the look, feel, sound, taste and smell.
  • Function: the behavioral reaction (learning and social outcomes)
  • Brand: the reflective audience reaction; the lasting impression that the work weaves into their story.

The 2017 Time Frame

Based on this (imagined) development cycle. This course would be executing the 2014 phase.

  • 2014 design concept development (this is what we are doing)
  • 2015 engineering, development, prototyping and tooling
  • 2016 product beta launch, testing and marketing
  • 2017 full production and introduction