Dante Donati

I am an Assistant Professor in the Marketing Division at Columbia Business School.

I study the economics of digital platforms and their effects on firm decisions, consumer behavior, and well-being.

I am co-founder of Virtual Lab, an open-source tool for social media survey recruitment and the evaluation of advertising campaigns. Before joining Columbia, I was a visiting researcher at Stanford University and I earned a Ph.D. in Economics from Pompeu Fabra University .

I also collaborate with with The World Bank on policy-oriented research and I am research fellow at CESifo.

NEWS:

• New working paper is out: Generative AI and Firm Productivity: Field Experiments in Online Retail

• The Cost of Banning TikTok: Implications for the Digital Advertising Market, is published in PNAS

• "The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading" is published in Marketing Science 

• "Lost in the Net? Broadband Internet and Youth Mental Health", is published in the Journal of Health Economics

• I recently received research grants from the Russel Sage Foundation, CBS Digital Future Initiative, CBS Bernstein Center, and the Provost Office at Columbia for new research on user generated content and ad effectiveness