Dante Donati

I am an Assistant Professor in the Marketing Division at Columbia Business School.

I study the economics of digital platforms and their effects on firm decisions, consumer behavior, and well-being.

I am co-founder of Virtual Lab, an open-source tool for social media survey recruitment and the evaluation of advertising campaigns. Before joining Columbia, I was a visiting researcher at Stanford University and I earned a Ph.D. in Economics from Pompeu Fabra University .

I also collaborate with with The World Bank on policy-oriented research and I am research fellow at CESifo.

NEWS:

• Generative AI and Firm Productivity: Field Experiments in Online Retail, is forthcoming in Management Science

• Can Facebook Ads Prevent Malaria? Two Field Experiments in India, is forthcoming in Marketing Science 

• New working paper is out: The Influence of the Vocal Minority: Evidence from Social Media Comments

• I recently received research grants from the Russel Sage Foundation, CBS Digital Future Initiative, CBS Bernstein Center, and the Provost Office at Columbia for new research on user generated content and ad effectiveness