During my time with United Way of the National Capital Area, I worked with top-notch video production companies to produce several promotional videos. The first was a 4 minute campaign video, scripted and conceptualized to inform and mobilize potential donors at United Way's workplace giving campaign events. The second production was a series of nine spotlight videos highlighting the partnership between the organization and its member affiliates. These 75-90 second spots were crafted through live, on-camera interviews superimposed with video footage and photography from each of the nonprofits. I personally oversaw the video interviews and individually reviewed all the raw footage and sequenced the statements from the participants to create a consistent structure and overall message flow.
Additional Member Spotlight videos can be found on United Way NCA's YouTube channel.