Essential Industries Website

Improving and maintaining websites for Essential Industries was a rewarding and insightful experience. It was more than just creating functional sites—it was about translating the company’s identity, values, and mission into a digital presence that would engage and inform users. One of the key aspects of the project was understanding the needs of both the business and its audience. Through this process, I learned the importance of clear communication and iterative design. Working closely with my team to brainstorm ideas and gather feedback taught me how collaboration can lead to new and innovative solutions. 

I developed several new sites as well as improved upon and maintained all of Essential Industries websites:

• Maintained and updated website content, ensuring functionality, performance, and SEO optimization.

• Made sure all pages reflected the business and products produced accurately while including all legal and relevant information.

• Incorporated video, animation, sound, and interactive feature elements into the site to enrich user experiences and effectively convey information, marketing, and internal messages.

• Designed labels with the graphics team to be printed and put on products and mockups for the website product pages.

• Produced and edited high-quality videos for a diverse set of platforms, collaborated with teams, and managed video assets efficiently. 

• Managed several organized libraries of internal and external media to optimize usability.

• Developed and troubleshot website features using HTML, CSS, and JavaScript.

• Implemented web security protocols, conducted vulnerability assessments, and ensured compliance with data protection regulations.