Essential Industries Videos

Working on corporate and training videos as well as podcasts for Essential Industries was a fascinating experience that allowed me to combine creativity with technical skills. There were several goals depending on the type of video being produced. All the videos I crafted effectively conveyed the company’s professionalism, expertise, and values. Some of the videos were to serve as informative tools for training purposes, whether made for external clients or internal employees. 

One of the most rewarding aspects of this project was understanding how to translate complex processes, like the application of floor finishing products or maintenance techniques, into clear and visually engaging narratives. It involved breaking down technical information into digestible segments and presenting them in a way that was accessible to a diverse audience. The challenge was ensuring that the videos remained both accurate and engaging—striking a balance between education and storytelling. 

Collaboration was a critical component of the process. I worked closely with subject matter experts, employees, and leadership to ensure the content was aligned with the company’s vision. This experience taught me how to listen actively and incorporate feedback effectively, ultimately leading to a stronger final product. 

On the technical side, I honed my skills in video shooting, video editing, scripting, and directing. From selecting the right visuals to incorporating voiceovers and music, every decision contributed to creating a polished and professional video. I also gained a deeper appreciation for the importance of pacing and flow in retaining the viewer’s attention. 

Reflecting on this experience, I’m proud of the role these videos played in both internal training and external marketing efforts. They became valuable tools for onboarding new employees and demonstrating the company’s expertise to clients. This project not only reinforced the importance of clear communication but also deepened my passion for creating multimedia content that informs and inspires.