You may know a lot of racing sailors or where or how to reach them. Your advantages are that:
You can show the real compass to possible customers.
They get a compass in their hand when they pay.
You may have compasses in stock for immediate delivery. (I charge some 15% for quick delivery, or some US$ 150 extra, depending on compass)
You can inform sailors via their local publications, printed or internet.
For this service you charge what you like.
Your discount in the order of 30 %.
Easy to sell?
I contacted eighteen sailors in a competitive class, sailed by well-off people, by telephone, just before their European championship. Nine bought an Ansar compass.
This was an extreme result - but you may of course be still more successful!
Modified July 2015