Cognitive Theory of Multimedia Learning

The cognitive theory of multimedia learning presents principles to guide designers of multimedia and e-learning in the presentation of textual, graphical, video and audio information for optimal learning. Each principle is backed by research comparing different multimedia learning conditions to determine which results in better student learning (Clark & Mayer, 2011). 

Students in the Master of Science in E-Learning Technology and Administration and Master of Science in Education in E-Learning Design and Instruction at Northern State University in Aberdeen, South Dakota, U.S.A. have created pages outlining and discussing each principle in the cognitive theory of multimedia learning. 


Clark, R. C., & Mayer, R. E. (2011). E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (3rd ed.). San Francisco, CA: John Wiley & Sons.