About me

Research interests: Behavioral Economics, Quantitative Marketing, Subjective Well-Being, Inequality and Poverty

I am currently a Post-Doctoral Fellow at INSEAD. I am also research associate at the London School of Economics and Political Science (Center for Economic Performance) and visiting researcher at Paris School of Economics (CEPREMAP). I will join Erasmus School of Economics as Assistant Professor in September 2019.

My work studies how inequalities and social norms affect consumer choices and individual wellbeing, combining insights from economics and marketing research. Do people increase the size of their house when McMansions get built in their suburbs? Do luxury products become necessary for the poor in unequal societies? To what extent do socially constructed identities and hierarchies around race, gender or caste shape consumption choices? More recently, I have also looked at the causal impact of emotions on performance outcomes.

To answer these questions, I rely on large-scale consumer surveys, field and online experiments, scanner data, proprietary private sector data and other online datasets collected using web-scraping techniques (i.e. ``Big Data") or made readily available (e.g. search, social media data).